As a Merchant of Record, FastSpring’s enterprise-grade platform enables companies of all sizes to scale globally by offloading the operational complexities of payments, subscriptions, and international tax compliance. This new partnership with LLR Partners will allow FastSpring to further accelerate its product innovation, expand its go-to-market capabilities, and invest in strategic initiatives that deliver deeper value to its global customer base.

The investment from LRR arrives as global digital commerce faces a pivotal shift. Businesses are increasingly moving away from fragmented payment setups in favor of unified solutions that handle the “heavy lifting” of international expansion. LLR Partners, a private equity firm known for its deep roots in the technology sector, identified FastSpring as the primary engine for this transition.

“We see a unique opportunity to back one of the most experienced and capable teams within the ecommerce enablement category,” noted Devon Bembery, Vice President at LLR Partners.

Bembery emphasized that the partnership is designed to move beyond simple capital injection. By collaborating closely with both the FastSpring leadership and Accel-KKR, the goal is to aggressively push the boundaries of product innovation and launch strategic initiatives that solve the most pressing pain points for digital creators and software developers today.

Accel-KKR, which has anchored FastSpring’s growth through its most recent years of scaling, remains a cornerstone of the company’s board. Their continued involvement ensures a balance of historical institutional knowledge and fresh strategic perspectives.

“FastSpring has built a strong foundation as a leading digital commerce platform, and we’re proud of the progress the team has made,” said Andy Rich, Managing Director at Accel-KKR. “We’re excited to partner with LLR Partners on this next phase, combining our strengths to support continued innovation and help accelerate FastSpring’s long-term growth.”

This “powerhouse” partnership among the three entities signals a commitment to making global commerce more accessible. By combining LLR and Accel-KKR’s expertise with FastSpring’s operational excellence, the company is poised to redefine what it means to be a Merchant of Record today and in the future.

For more information on how FastSpring helps software companies scale, visit https://www.fastspring.com.

About FastSpring

FastSpring is how AI, SaaS, gaming, software, and digital product companies sell online in more places around the world. We handle all payment needs from checkout to taxes so you can go farther faster. Founded in 2005, we are a privately owned company headquartered in Santa Barbara with offices in Amsterdam, Austin, Belfast, Dublin, Halifax, and Singapore.

About LLR Partners

LLR Partners is a lower middle market private equity firm focused on investing in software and tech-enabled companies. LLR has raised over $7.5 billion and has partnered with over 130 companies. We believe in creating value through partnership to help companies grow every day. To learn more, visit www.llrpartners.com.

About Accel-KKR

Accel-KKR is a technology-focused investment firm with over $23 billion in cumulative capital commitments. The firm partners closely with management teams of software and tech-enabled businesses, working alongside them to build long-term value and drive sustainable growth by leveraging the resources of the Accel-KKR network. Headquartered in Menlo Park, Accel-KKR has offices in London, Atlanta, and Chicago. To learn more, visit https://www.accel-kkr.com/.

The post FastSpring Announces Strategic Investment from LLR Partners to Accelerate Growth appeared first on FastSpring.

The Mobile Apps Unlocked conference will include breakout tracks, an executive series, Women in Mobile features, a dedicated space for founders, the newest tech and startups, and two all new features: braindates of curated peer-driven roundtables to spark meaningful conversations, and premium upgrade kickoff summits on topics such as indie dev, gaming, and growth strategy. 

Where to Get Tickets

If you’re ready to attend but still need tickets, check out the MAU registration page to see badge registration packages, buy your tickets, and opt in to upgrades like MAU Clubhouse access or a Kickoff Summit.

How to Connect With FastSpring

The FastSpring team will be ready to chat about app-to-web and D2C monetization at booth 528. If you’re ready to explore new monetization methods for your mobile app or game, FastSpring offers the expertise and solutions to help you succeed in today’s competitive market. 

To get a head start on scheduling a 1:1 session or product demo to happen in person at the event, request a personalized demo here.

FastSpring is how mobile app makers and gaming studios sell in more places around the world. For over two decades, FastSpring has been a payment provider you can use to sell apps, games, or in-game items on your website, web shop, or embedded directly into your app with fully customizable and branded checkouts just for you. FastSpring allows you to offload the complexity of global payments, sales tax and VAT compliance, player payments support, and many other aspects of payments management. Spend less time managing your payments and compliance and more time making great apps! Set up a demo or try it out for yourself.

The post FastSpring Is a Sponsor at MAU Las Vegas 2026 appeared first on FastSpring.

Your payments infrastructure is the foundation that determines whether you can scale globally, retain customers, and actually make money on each transaction. AI app builders face unique monetization challenges — from evolving regulations and taxes to the potential for more frequent chargebacks — that require more than a basic payment processor can solve for.

Below, we walk through:

• The SaaS fundamentals every AI app business needs to master.
• Monetization challenges unique to AI businesses.
• How to monetize a web app versus a mobile app.
• How FastSpring can help.

FastSpring allows you to offload the complexity of global payments, VAT/GST and sales tax compliance, consumer payments support, and many other aspects of payments management. Spend less time managing your payments and compliance and more time building groundbreaking AI products! Set up a demo or try it out for yourself.

Start With SaaS Fundamentals

At their most basic, the majority of AI apps are still fundamentally SaaS businesses. Whether it’s a monthly subscription to your writing assistant or an annual plan for your analytics platform, the majority of AI tools run on recurring revenue.

So while you may be selling AI services instead of project management software, the core monetization principles are similar to those of subscription businesses.

Before diving into AI-specific challenges, you should nail the basics — things such as:

• Communicating well with customers around subscription terms, payments, and any changes to your business or delivery model.
• Managing and mitigating churn.
• Choosing a payment provider.

But subscriptions come with complexity. You also need to handle free trial conversions, manage failed payments through dunning processes, and deal with upgrades, downgrades, and cancellations.

Companies that have navigated this model (such as FastSpring customer Stardock) know you need a payment partner built specifically for subscription management — not just one that can process one-time charges.

Things to Consider When Selling Software or Apps Globally

When you’re selling AI apps worldwide, you need to solve several problems simultaneously:

Preferred payments and checkout that vary by region. Localized payment methods are critical for conversion. Customers expect to see prices in their currency and be able to pay using familiar methods. Customers in the U.S., for example, expect to see Apple Pay and Google Pay, while customers in Brazil prefer to pay with Pix, and customers in India want to use UPI.

Global tax calculation and remittance. If you’re selling digital services to customers based in the EU, you need to collect VAT at each buyer’s local rate and file those taxes accordingly. In the U.S., sales tax requirements vary state by state, and some states even let individual counties or cities set their own rates and rules. Each requires separate filing. Handling this yourself means registering with tax authorities in, potentially, hundreds of jurisdictions. Plus, you’re liable for any fines or penalties resulting from doing so incorrectly.

Data and platform governance. You need to process payment data securely according to regional requirements, meet data residency rules in certain jurisdictions, and maintain PCI compliance. These aren’t optional — they’re legal requirements that can shut you down or cost you hefty penalties if not followed.

Why You Want a Merchant of Record (Not Just a Payment Processor)

When choosing how to handle payments, your first and crucial choice is whether to use a basic payment service provider (PSP) or partner with a merchant of record (MoR).

A payment service provider (such as Stripe) gives you the tools to process transactions, but you remain legally responsible for every transaction. You’re in charge of calculating, collecting, and remitting taxes — in every jurisdiction where your customers live — and you carry the liability for any fraud. (Stripe is launching an MoR service, but how it will perform is still unknown.)

A merchant of record, on the other hand, becomes the legal seller of your product. FastSpring is an MoR, so we assume liability for transactions — meaning you can spend less time worrying about managing taxes and chargebacks and more time building a great product.

As the liable party for the sale, an MoR such as FastSpring handles:

• Global tax compliance. You don’t need to figure out VAT rates across EU countries, navigate state-by-state sales tax rules in the U.S. (and in some cases even city-by-city variations), or file returns in those jurisdictions. An MoR automatically calculates, collects, and remits those taxes for you.
• Consumer support for payment issues. When someone’s card declines or they have a billing question, your MoR’s support team handles it.
• Fraud prevention and risk management. Using a simple payment service provider and acting as your own merchant of record could lead to less financial industry credibility, as AI services are often perceived as riskier than other tech verticals — and in turn, that could lead to lower approval rates. Conversely, the established credibility of an experienced merchant of record such as FastSpring (with over two decades of experience!) helps improve transaction approval rates, which means higher revenue and less headaches.
• Checkout and payment localization. Instantly offer global payment localization including currency conversion, checkout translation, global tax management, and localized payment processing.
• Global compliance. Your MoR maintains PCI-DSS certification, data protection regulations, and customer authentication requirements so you don’t have to. Learn more in FastSpring’s Trust Center.

FastSpring allows you to offload the complexity of global payments, VAT/GST and sales tax compliance, consumer payments support, and many other aspects of payments management. Spend less time managing your payments and compliance and more time building groundbreaking AI products! Set up a demo or try it out for yourself.

Questions to Ask When Evaluating Payment Solutions

Before committing to a payment solution — be it a payment processor or merchant of record — ask these questions to help you evaluate:

• Does it handle global tax collection and remittance automatically, or do you need to register, collect, and file in every jurisdiction where your customers live?
• Which payment methods are supported? Can customers in your target market(s) use their preferred options?
• How does it handle subscription management? What about usage-based or metered billing? Does it offer a portal for customers to self-manage subscriptions, billing, and payment methods on file?
• Does providing consumer payment support fall to you or to your payment provider?
• Does it integrate with your existing tech stack?
• What are your actual, all-in costs — including processing fees, tax filing, compliance management, and operational overhead? 

What Makes AI Different: Unique Monetization Challenges

Once you’ve nailed the fundamentals for subscription-based businesses, you can begin to grapple with the unique challenges of monetizing an AI app.

Operating in a Young, High-Growth Market = Constant Change

AI companies are scaling globally faster than almost any previous software category. You’re not gradually expanding into new markets over several years — you’re able to serve customers worldwide pretty much from day one.

This creates challenges that more mature software categories simply didn’t face when they were at the same stage. Burgeoning AI companies are now faced with:

• Regulatory landscapes that vary dramatically by region, especially as they apply to digital services businesses. Evolving tax regulations (especially on digital goods or services) create compliance requirements that change based on where your customers are located — and these regulations will continue to emerge, grow, and evolve across the globe. For example, in 2024, five U.S. states simplified their criteria for tax nexus, which meant more businesses might meet the criteria for nexus sooner than they expected to — including digital goods businesses. And in 2025, the Philippines extended its VAT legislation to cover digital services supplied by foreign companies to consumers in the Philippines. If you use an MoR such as FastSpring, the MoR will worry about staying up to date with those types of regulations so you don’t have to.
• Evolving customer expectations and pricing norms. Unlike established software categories where pricing patterns are well understood, AI pricing is more fluid. Customers aren’t yet sure what they should pay, and you may not be sure what you should charge. To quickly and easily pivot your pricing as needed, choose a payment partner with agile pricing tools. For instance, FastSpring’s flexible Store Builder Library makes it easy for software and app sellers to update their product pricing quickly.
• Overly cautious payment processors. As we mentioned above, because the category is new and patterns aren’t established, some payment processors may be more likely to treat AI as high-risk. But since FastSpring processes billions of dollars across numerous software categories and has been for 20+ years, partnering with us means that you’ll benefit from better approval rates. Banks see transactions coming from a known, trusted entity with a proven track record, not an unproven AI startup.
• Technical challenges with usage-based billing. Unlike SaaS products that have been more commonly monetized with traditional monthly or annual subscriptions, AI services are particularly well served by usage-based billing, so support for that feature is something you’ll likely want from a monetization partner. If you want to be able to charge users in combination with real-time metering and tracking of usage, your backend needs to integrate with your payment systems. FastSpring supports usage-based billing through API integration and webhooks.

Monetizing AI Web Apps vs. AI Mobile Apps

Your monetization strategy will differ depending on whether you’re building a web app, a mobile app, or both.

AI Web Apps: The Direct Approach

Web-based AI apps have built-in advantages for monetization:

• No mandatory iOS and Android platform fees.
• Full control over the customer relationship.
• Direct access to first-party customer data.

To make web monetization work, you need:

• An optimized checkout experience with multiple payment methods, localized currencies, and trust signals that convince customers you’re legitimate and secure.
• A subscription management portal where customers can self-serve to upgrade, downgrade, view usage, update payment methods, and access their billing history.
• Integration flexibility through APIs for usage-based billing, webhooks for entitlements, and backend system connections that tie everything together.

FastSpring’s JavaScript Store Builder Library lets you quickly create a branded, seamless checkout experience that feels native to your app environment, while handling all the back-end complexity for you.

AI Mobile Apps: The App2Web Opportunity

If you’re building a mobile AI app, you’re facing 15-30% platform fees that eat into your margins. For AI apps with high compute costs, losing nearly a third of revenue to platform fees can strain the calculus at best  —  or make the economics totally unworkable at worst.

But that’s the cost of doing business with iOS and Android, right?

Not necessarily.

With app2web and web2app monetization strategies, you can sell an AI app outside popular app stores. You can recover some of that lost revenue by building a web store to monetize via the web and offering customers some kind of incentive — discounts, upgrades, in-app usage bonuses, etc. — for buying directly from you.

By doing so, you:

• Minimize the transactions on which you incur those hefty commission fees.
• Gain access to valuable first-party customer data that enables smarter acquisition campaigns, personalized promotions, and better lifecycle marketing.
• Improve margins, which is crucial when you’re paying for compute on every transaction.

While regulations around in-app steering and promotion of outside payment options vary from region to region and are ever evolving, you can always:

• Distribute your product through a web store. Selling your app’s solution directly to your consumers through your own store is an increasingly common and effective monetization strategy.
• Market your web store outside the app through social media, Discord communities, Reddit threads, email campaigns, and other channels where you aren’t restricted by app store rules.
• Build a web presence for existing users, and incentivize web store visits through exclusive offers or better pricing.

Making User Acquisition Smarter With First-Party Data

When you monetize through the web, you unlock first-party data that holds the power to supercharge your user acquisition strategy.

You can track attribution accurately, understanding which campaigns drive conversions.

You gain access to email addresses, payment preferences, referral sources, and session behavior — data points that enable sophisticated segmentation.

Then you can turn that valuable data into:

• Localized user acquisition strategies with geographic and behavioral segmentation, region-specific pricing and promotions, and language/payment method optimization.
• Targeted social campaigns where you build custom audiences from web purchasers, create lookalike audiences based on high-intent users, and retarget with actual conversion data instead of guesswork.
• Email marketing automation that drives users to web purchases, re-engages lapsed customers, and converts free users to paid plans.

Monetize Your AI App With FastSpring

FastSpring is built specifically for digital-first businesses that need to monetize globally, without getting bogged down building their own global payments infrastructures — or cobbling them together via disparate payment tools.

Our platform offers:

• Complete merchant of record services covering global tax compliance across 200+ jurisdictions, local payment methods and currencies, fraud prevention and risk management, and PCI compliance and data security.
• AI-friendly billing capabilities including out-of-the-box subscription management, flexible product catalog management, multiple pricing models (flat, tiered, hybrid), and support for usage-based billing (with proper integration).
• Developer-first integration through RESTful APIs for backend connections, webhooks for real-time event notifications, our JavaScript Store Builder Library, integration with RevenueCat for mobile apps, and backend integration for usage-based billing.
• Customizable checkout experiences with branded checkout; your choice of embedded, pop-up, or web storefront experiences support for trials, coupons, and promotions; and management of multiple subscription tiers.
• Fast implementation with quick setup for standard configurations, flexibility for complex requirements, pre-existing  compliance infrastructure, and the ability to focus your engineering resources on AI instead of payments.

FastSpring helps AI app developers navigate the complexity of global monetization and scale successfully. We’ve spent over 20 years helping digital-first companies grow, and we’ve built our platform specifically for businesses like yours.

FastSpring allows you to offload the complexity of global payments, VAT/GST and sales tax compliance, consumer payments support, and many other aspects of payments management. Spend less time managing your payments and compliance and more time building groundbreaking AI products! Set up a demo or try it out for yourself.

The post AI Monetization: How AI App Builders Can Handle Pricing, Global Expansion, and Compliance appeared first on FastSpring.

Why Local Payment Methods Matter

For companies looking to expand into South Korea, success depends on moving beyond a “one-size-fits-all” global approach. Here’s how FastSpring’s latest integration drives growth in South Korea:

• Wider Market Reach: Expand market reach to Toss’s 19 million+ active users. Used by over 90% of South Korean smartphone owners, Toss Pay is an essential part of any company’s growth strategy in South Korea.
• Boosted Conversions: While global cards are common, the combined dominance of Toss Pay and Kakao Pay means that it’s essential to capture Gen Z and Millennial shoppers who prioritize the frictionless, biometric one-tap checkout experience these apps provide.
• Operational Efficiency: As your Merchant of Record, FastSpring doesn’t just add a button to your checkout; we handle localized tax collection, compliance, remittance, and currency conversion to KRW automatically.
• Better Margins & Insights: Leveraging local payment rails reduces transaction friction and costs, directly improving your bottom line. Plus, our platform provides the region-specific data you need to forecast growth accurately.

Ready to learn more about Toss Pay? Take a look at our release documentation or take a look at our list of global payment methods to see how we support the entire global market. Schedule some time with our team today to learn about how FastSpring can help you expand into global markets.

The post Expand Your Reach in South Korea: Announcing Toss Pay Support on FastSpring appeared first on FastSpring.

In this episode, we interview payments veteran Lindsay Walker about her thoughts around what it takes to build a global payment offering that players will love. Lindsay shares her thoughts on what good looks like, what really matters when it comes to local payment methods, and how you can think about your payment strategy based on the kinds of games you’re making.

If direct payments outside of app stores or marketplaces is a new topic for you, and you’re wondering how you’ll take full advantage of the new trends in D2C, don’t miss this episode of Growth Stage. Watch or listen now!

Podcast Full Interview: Audio

Podcast Full Interview: Video

The post EP42: Act Global, Play Local: What it Takes to Build Global Payments for Games With Lindsay Walker appeared first on FastSpring.

Now, you’re looking outward. The goal is no longer just regional dominance; it is global expansion.

But selling software to a customer in Texas or Berlin is fundamentally different from selling to one in Rio. Many high-growth LATAM founders fall into the trap of thinking global expansion is just a matter of translating their website and adding a few currency options.

The reality is that once you cross borders, the rules of the game change completely. You’re suddenly exposed to a tangled web of tax liabilities, cross-border payment friction, and operational headaches that can stifle your growth before it truly begins.

Here are the four hidden barriers to global scaling — and how savvy founders overcome them.

1. The Tax Trap

A common misconception among international founders is that your company’s location determines your tax liability. You might think, “”I’m a Brazilian company, so I follow Brazilian tax laws.”

Unfortunately, in the world of digital product sales, tax obligations are almost always determined by where your customer sits, not where you sit.

Here are just a few common examples:

• The U.S. Nexus Maze: If you sell to buyers in the United States, you aren’t just dealing with “U.S. tax.” You’re dealing with economic nexus. Nexus is the legal status you reach when you cross a specific sales threshold. Once you sell more than that amount in a jurisdiction, you must start collecting its local taxes. With rules varying by state, county, and even city, you could find yourself owing taxes in 50+ different jurisdictions, each with its own rates and filing requirements.
• The VAT Burden: Similarly, if you sell into the European Union, you are responsible for collecting Value-Added Tax (VAT) at the buyer’s country’s rate (e.g., 19% in Germany vs. 20% in France) and remitting it to the local authorities.

For a growing finance team, international taxes can be an administrative nightmare. You’re forced to either hire expensive international tax firms or risk audits and fines that could cripple your business.

2. The Payments Paradox

When you expanded within LATAM, you learned that offering trusted local methods like Pix or Mercado Pago was critical to regional success. It’s tempting to apply the same logic globally by adding every possible payment option to your checkout page.

However, an overwhelming number of payment methods can actually backfire, creating decision fatigue or even confusion — which lowers conversion rates.

A customer in the Netherlands wants to see iDEAL. A customer in the U.S. expects credit cards or Apple Pay. If a German buyer lands on your checkout and sees a list of irrelevant options intended for Brazilian or American shoppers, trust erodes immediately.

You don’t need more payment methods; you need a dynamic checkout experience — a system that automatically detects a user’s location and device and displays only the currencies and payment methods relevant to them.

3. The Leaky Funnel

It’s natural to assume that a conversion occurs when a customer clicks “Buy.” In reality, cross-border sales face hidden obstacles that silently kill conversions and erode margins.

First, you face false declines caused by a lack of local acquiring.

• What Is Local Acquiring? It’s the ability to process a payment through a bank in the buyer’s own country. Without it, your transaction looks “foreign” to the buyer’s bank, triggering security flags and declining valid customers. This creates involuntary churn: Your product works, the customer wants to pay, but the banking infrastructure rejects them.

Second, you face value erosion.

• What Is Value Erosion? Even when payments succeed, standard payment service providers (PSPs) often apply high foreign exchange (FX) fees on every transaction. You might be making the sale, but you aren’t capturing the full value of the revenue.

4. The Finance Burden

Selling globally is exciting for the sales team, but without a unified platform, it creates a resource drain on your back office.

The core problem is fragmentation.

• What Is Fragmentation? If you sell in USD, EUR, GBP, and JPY using standard PSPs, your finance team is forced to reconcile multiple merchant accounts, inconsistent report formats, and varying settlement dates.

What should be a simple month-end close turns into weeks of spreadsheet wrangling to consolidate data. This operational debt scales with your growth — the more you sell, the harder it becomes to report on it.

The Solution: A Merchant of Record

The do-it-yourself approach to global sales — piecing together a PSP like Stripe with third-party tax tools and fraud plugins — often leads to a bloated total cost of ownership.

This is why high-growth SaaS companies partner with a merchant of record (MoR) like FastSpring.

When you sell through FastSpring, we become the legal seller of the product. This shift offers three critical advantages:

1. Immediate Tax Compliance: We handle the calculation, collection, and remittance of taxes in more than 240 countries worldwide, including all U.S. tax jurisdictions. You don’t need to register your business in Berlin or Texas; we are already there.
2. Higher Approval Rates: Because FastSpring processes payments locally in major regions, we see significantly higher authorization rates than standard PSPs. We also manage dunning behind the scenes to recover revenue that would otherwise be lost to churn.
3. One Wire, One Report: You can sell in 20+ currencies to maximize conversion, but FastSpring converts and remits a single, clean transfer to your bank account. We absorb the complexity so you can focus on your product and your business’ growth.

Go Global Without the Headaches: Partner With FastSpring

You’ve built a world-class product in LATAM. Don’t let the complexity of global bureaucracy slow you down.

By partnering with FastSpring, you gain a liability shield against tax risk and fraud, while delivering a seamless, localized experience to buyers anywhere in the world.

Ready to scale your SaaS beyond borders? Schedule a demo today and let us handle the complexity.

The post 4 Mistakes LATAM SaaS Companies Make When Selling Abroad — and How to Overcome Them appeared first on FastSpring.

If you haven’t seen this prompt on your screen, you may have been living under a rock for the past two years. For everyone else, this is the instantly recognizable greeting from OpenAI’s ChatGPT.

It goes without saying that AI is more than just hype or a passing phase. In fact, it has permanently altered the way we work, shop, write, research, and even think. The global AI market is projected to swell from over $638 billion in 2024 to $3.68 trillion by 2034, and with 71% of organizations now using generative AI, global expansion isn’t just an opportunity — it’s a necessity.

So, what can high-growth AI companies do to break into these markets effectively while remaining compliant with local, rapidly changing legislation?

Luckily, FastSpring has the answer.

These companies need a strategy to navigate the complex global tax, payments, and compliance landscape. As your SaaS, API, or token-based service becomes accessible worldwide, your team is suddenly liable for a tangled web of complex regulations.

This is where most AI startups get stuck. They are forced to divert precious engineering resources to build and maintain a global billing and tax compliance machine. For this reason, they often deploy a basic Stripe implementation; however, time and again, companies realize that Stripe costs more and doesn’t account for all the challenges and complexity that come with a global sales strategy.

Instead, partnering with a full-stack merchant of record (MoR) such as FastSpring removes the operational burden of payments, taxes, and subscriptions, so you can focus on enhancing your product and increasing market share.

Global Compliance Is Not One Size Fits All

While your team is focused on training models rules, a different set of rules is coming for your company as you expand globally: tax and regulatory compliance. And for AI companies, this challenge is even more acute than it is for traditional SaaS.

Take global sales tax for example. This is the most immediate and costly challenge. If you sell digital services to a customer in the European Union, you are required to collect VAT at the buyer’s local rate (which, at the time of writing, varies from 17% to 27%) and then file those collected taxes with the correct authorities.

The shift away from simple compliance isn’t unique to the EU. In the United States, the rules are even more fragmented. Sales tax rules for digital services vary by state. Some states, such as Colorado, even allow individual counties and cities to set their own tax rates, resulting in thousands of potential tax jurisdictions. Each one requires a separate filing.

Failing to manage this tax complexity not only risks fines but also compromises your ability to operate.

Beyond taxes, your checkout itself becomes a barrier:

• Localized Payments: Credit cards are not king everywhere. In the Netherlands, customers prefer iDEAL. In Brazil, it’s PIX. Failing to offer these payment methods risks a high cart abandonment rate.
• Localized Currencies: 76% of shoppers prefer sites that display pricing in their home currency. Failing to do so kills conversion.
• Data Governance: You will be responsible for processing payment data securely in accordance with regional requirements, such as PCI compliance.

Why AI Is Different

In the payments world, AI is increasingly being treated as a high-risk category. The AI industry, especially B2C tools, is far more prone to high chargeback rates. A user might dispute a charge because they “didn’t like” the quality of the generated text or art, claiming it wasn’t what they were promised.

This means AI companies don’t just need a payment solution — they need a sophisticated partner with intelligent models to manage this new and specific type of risk. 

When an AI company partners with a trusted merchant of record such as FastSpring, it gains a crucial advantage. FastSpring maintains dedicated, advanced risk models that actively prevent unwarranted chargebacks. More importantly, partnering with an established MoR provides immediate payment credibility with banks and acquirers.

This credibility translates directly to better approval rates.

The reason is twofold: First, you gain a known, respected partner advocating on your behalf; second, the millions of successful transactions flowing through FastSpring’s trusted network signal to banks that they are processing on behalf of a reliable entity. Ultimately, higher approval rates mean less lost revenue and more profit in your pocket.

How FastSpring Solves for AI Scaling

At FastSpring, we know that seamless compliance and checkout transactions drive conversion and revenue. As your merchant of record, FastSpring becomes the legal seller of your product. The moment a customer clicks “Buy,” they are purchasing from us.

Our goal is simple: to give you the compliance and payment infrastructure that generates meaningful revenue so that you can focus on your code.

• Comprehensive Product and Entitlement Management: FastSpring provides robust in-app tools to manage your entire product catalog, including subscriptions, coupons, and promotional offers. We go further by integrating directly with your backend systems; this ensures that your internal usage monitoring doesn’t just track costs — it actively informs subscription status, controlling product access and feature availability automatically.
• Complete, Offloaded Tax and Compliance: You don’t need to register for VAT in Spain, calculate sales tax in rural Colorado, or remit payments to the Japanese government. FastSpring does all that. We are responsible for calculating, collecting, and filing all global sales taxes and VAT.
• Global Payment Localization: Our platform comes pre-integrated with international payment methods and major currencies. We automatically detect the user’s location and offer them the currencies and payment types they trust, including iDEAL, Pix, UPI, Kakao Pay, and more.
• Intelligent Fraud Prevention and Risk Management: Because FastSpring processes billions of dollars in secure traffic, our reputation with banks can help drive higher authorization rates. Our intelligent fraud models are tuned to identify and block bad actors, reducing your chargebacks and mitigating the cross-border payment risk that is unique to the AI industry.
• Flexible Billing for AI Models: FastSpring provides robust tools to facilitate sophisticated subscription management, perfectly suited for metered and usage-based AI services. For example, with FastSpring’s Managed Subscriptions, your system retains control over billing logic. Your platform monitors customer usage (tokens used, compute time, API calls, etc.) and then leverages our API to dynamically set the price and trigger the charge. This seamless integration allows you to bill variable, usage-based amounts on your own schedule — while offloading all the underlying payment and compliance complexity to us.
• Full-Service Payment Support: If a customer has a problem with a payment, our global support team handles it, not yours.

To learn more about HomeDesigns AI or see their FastSpring checkout, visit their website.

Go Global With FastSpring

Expanding into new markets doesn’t have to be complex. Your company’s core mission is to build groundbreaking AI, not to become an expert in EU VAT returns.

With FastSpring’s Merchant of Record platform, you get a partner that handles the entire complexity of global commerce. You can tap into high-growth economies, reduce cart abandonment, and increase revenue, all while dedicating 100% of your resources to building the future of AI. 

Book a demo today to see how our AI-specific solution protects your revenue and empowers sustainable growth.

The post Payment Solutions for AI Startups: How a Merchant of Record Solves Global Compliance appeared first on FastSpring.

• Amsterdam.
• Austin.
• Belfast.
• Dublin.
• Halifax.
• Santa Barbara.

FastSpring has been represented by an in-person sales team in Singapore for almost two years, and that team has quickly grown FastSpring’s presence while embedded in the local technology community. 

Growing demand for FastSpring’s merchant of record services in the dynamic and thriving Asia-Pacific region has led to the subsequent growth of our Singapore team, which will now be able to serve our APAC customers even better from a dedicated workspace. 

Leo Ng [foreground] takes a selfie with [background, left to
right] Tengxiong Yao, Jay Jia, and Jeslyn Ong.

The Singapore team now has a private office space within the bustling WeWork coworking location at 60 Anson Rd, Singapore 079914, Unit #17-135.

Related: FastSpring recently won the 2025 Golden Sail Award for Outstanding Global Expansion Ecosystem Service at GICC, one of China’s most recognized global business summits.

FastSpring remains focused on deep, local integration with tech communities all over the world to ensure we remain in touch and in tune with the customers we serve in the SaaS, software, video games, mobile apps, AI, eLearning, and other digital goods spaces. 

FastSpring powers global payments for software companies, video game publishers, and other digital goods businesses. As a merchant of record, FastSpring provides a fully managed payment solution including checkout, fraud mitigation, comprehensive sales tax and VAT compliance, and more. Founded in 2005, FastSpring is a privately owned company headquartered in the U.S., with offices in Canada, Ireland, the Netherlands, Singapore, and the U.K.

Set up a demo or try it out for yourself.

To view our homepage in simplified Chinese, click here.
若想浏览 FastSpring 中文官网，请点击此处。

To sign up for a personalized demo using a form in simplified Chinese, click here.
若希望使用中文提交表单并预约产品演示，请点击此处。

The post FastSpring Expands APAC Presence and Brings Together Singapore Team With New Office Location appeared first on FastSpring.

We are honored to receive the Golden Sail Award for Outstanding Global Expansion Ecosystem Service, further solidifying our reputation as a trusted growth partner for Chinese and APAC companies going global.

FastSpring’s Senior Account Executive Jay Jia was present to receive the award for FastSpring, accompanied by Account Executive Leo Ng and Sales Development Representative for APAC Jeslyn Ong. 

Jay received FastSpring’s Golden Sail Award for Outstanding Global Expansion Ecosystem Service.

Jeslyn, Leo, and Jay in the FastSpring booth, excited about our award!

Related: Are you an APAC mobile app developer wanting to take your app global? Learn more about the many things that entails — and what FastSpring can handle for you — in 5 Moves for Mobile App Makers in APAC to Maximize Revenue.

About the GICC Golden Sail Awards

The GICC is one of China’s most recognized global business summits, held annually in Beijing. This year, the event drew over 160,000 professionals and 3,000 leading enterprises from industries such as technology, SaaS, ecommerce, and digital services.

The event’s awards celebrate outstanding companies driving innovation, globalization, and cross-border business growth, highlighting those contributing to China’s global digital transformation and “going global” success stories.

Other award categories include Outstanding Global Expansion Brands, Outstanding Cross-border Technology Solutions, Outstanding Global Expansion Ecosystem Services, Outstanding Cross-border Marketing and Operations, Outstanding Global Expansion Potential, and more.

Partner With FastSpring for Global Growth

If you’re looking for a merchant of record that will partner with you to grow your business internationally, FastSpring can help. 

We provide an all-in-one payment platform for SaaS, software, video games, mobile apps, AI, eLearning, and other digital goods, including VAT and sales tax management, payment localization, and consumer support. 

Set up a demo or try it out for yourself.

To view our homepage in simplified Chinese, click here.
若想浏览 FastSpring 中文官网，请点击此处。

To sign up for a personalized demo using a form in simplified Chinese, click here.
若希望使用中文提交表单并预约产品演示，请点击此处。

The post FastSpring Wins GICC 2025 Golden Sail Award for Outstanding Global Expansion Ecosystem Service appeared first on FastSpring.

And as our annual SaaS and software benchmarking data report has shown across the last few years, the shopping spike doesn’t just apply to physical goods like clothing, jewelry, toys, or electronics. 

End-of-year budget spending certainly contributes to this effect too.

Is your SaaS or software business ready to take advantage of the B2B and B2C spending sprees? 

FastSpring is a merchant of record for over 3500 companies that use our platform daily. By analyzing years’ worth of aggregate sales data, we have helpful insights to share about Q4 sales spikes for software and SaaS businesses.

Below, we share this year’s insights into:

• The latest U.S. trends in year-end SaaS and software sales data.
• The latest global trends in year-end SaaS and software sales data.
• How FastSpring can help you best capitalize on Q4 sales spikes.

FastSpring is a merchant of record that can help you easily grow your business internationally. We provide an all-in-one payment platform for SaaS, software, video game, and other digital product businesses, including VAT and sales tax management, payment localization, and award-winning consumer support. Set up a demo or try it out for yourself.

Our Data Sources and Analysis Methodology

Where the Data Are From

FastSpring helps companies sell digital products in over 200 countries, but to help us keep this study consistent and repeatable, we’ve pulled sales data from eight countries around the world. 

Each year, we include the U.S., Canada, Germany, Great Britain, India, Brazil, Australia, and China.

This data are specific to where the sales took place, not where the companies are located.

To show a glimpse into one specific country that’s also a large, often-targeted SaaS and software market, we also show the same trends for just the United States.

When the Data Are From

To highlight useful trend data while avoiding any major outliers skewing the data, we use aggregated data for the most current five calendar years. The data below represent sales across 2020-2024.

We also use a seasonal index to show quarterly or monthly sales against a year’s monthly or quarterly average (read more about that in the How section below).

What We Measured

FastSpring supports the sales of a vast array of digital products, including SaaS, software, video games, mobile apps, AI, and eLearning. 

To narrow this report to a specific type of industry, we’ve excluded everything but software and SaaS.

We also used U.S. dollars as the currency for all figures to make comparison easy and clear. 

How We Measured It

To establish a baseline, we calculated monthly and quarterly averages for each year. 

For a very simplified example, if four quarterly totals were $200, $200, $100, and $300, the quarterly average for the year would be $200. 

Then once we had the period average for the year, we compared each period’s actuals to that period average to get a percentage.

So for example, if Q3 shows a percentage of 90%, it means the sales total that quarter was 10% lower than the year’s quarterly average. If Q4 shows a percentage of 111%, that means Q4 sales totals were 11% higher than the year’s quarterly average. 

We then combined that data across five years to get the five year averages and avoid any outliers causing a sharp spike that might have skewed the results too much. 

US Year-End Trends for SaaS and Software Purchases

The following data show the monthly and yearly averages for U.S. software and SaaS sales across the last five years.

5YR Average US SaaS and Software Sales by Month

In the U.S., the three highest monthly spikes of SaaS and software sales are in March (104%), December (105%), and as expected, November (112%).

5YR Average US SaaS and Software Sales by Quarter

Similarly, Q4 is the highest-performing quarter for software and SaaS sales at 106%, with Q1 at 99%, Q2 at 97%, and Q3 at 98%.

Global Year-End Trends for SaaS and Software Purchases

Global trends show even stronger spikes in November and Q4, thanks to particularly strong sales in China and Germany (more on that below). 

5YR Average Global SaaS and Software Sales by Month

Just like in the U.S., global sales of software and SaaS spiked slightly to 104% in March and 105% in December. 

But as expected, the spike in November was higher than just in the U.S., at 118% globally.

While Black Friday and Cyber Week have traditionally been anchored to the Thanksgiving holiday in the U.S., seasonal sales surges have caught on worldwide, perhaps thanks to other countries such as Germany observing Black Friday and Cyber Monday (or even an entire Cyber Week), and China observing Singles Day on November 11 (11.11). 

5YR Average Global SaaS and Software Sales by Quarter

Quarterly sales reflect a slightly smaller spike over the shopping holiday season when Oct.-Nov.-Dec. are averaged together, but the spike is still significant at 8%.

Because the quarterly spike isn’t as high as the single spike in November, it reinforces that software and SaaS companies should focus their marketing and sales efforts specifically in November to get the best return and see the most growth. 

5YR Average SaaS and Software Sales by Month per Country

To illustrate the changes in various countries (and give you an idea of which countries may be most worth targeting), we’ve also broken out the monthly data by country for the eight countries we included in this survey. 

Here’s what monthly software and SaaS sales fluctuations look like with five years of data for the United States (US), Canada (CA), Germany (DE), Great Britain (GB), India (IN), Brazil (BR), Australia (AU), and China (CN).

We mentioned the China and Germany shopping holidays in November above, but China also sees spikes in April and June, likely due to the 418 (April 18) and 618 (June 18) shopping holidays.

Regardless of other monthly spikes throughout the year, November is still the single highest spike for any of the eight countries we included — ranging from 112% in the U.S. and 117% in India on the low end, to 148% in Germany and 149% in China on the high end.

SaaS and software companies can capitalize on this trend with:

• Email promotions.
• Custom partner coupon codes (which they can help you promote).
• Social media campaigns.
• Upsell or bundle offers.
• Localized promotions that would especially appeal to customers in each of your targeted regions.
• A merchant of record partner for online payments that can help you easily sell your software or SaaS worldwide.

How FastSpring Can Help

Software companies that already use FastSpring know why we’re a trusted partner in the global payments space. (Check out what Avid and Stardock have to say about the great experiences they’ve had with FastSpring, or find more FastSpring customer stories here.)

But if you’re new to FastSpring (or to the merchant of record model), here are some of the reasons our customers love using FastSpring to sell their software around the world.

FastSpring Makes Global Payments Easy for You and Your Customers

Payments Localization

Making your product available for purchase in more countries is only part of taking a software business global. 

You also have to make it very easy for users to make the purchase, with the least hesitation possible.

That requires presenting a localized checkout experience — including automatic conversions to local languages and currencies, offering dozens of the most popular payment methods (which vary by region), intelligent payment routing to regional payment gateways (to help reduce failed payments), and more.

To support improved payment localization, we work closely with our customers and payment partners to understand which payment methods are the most valuable in different regions and industries across the globe. 

This has materialized in the release of UPI in India and Pix in Brazil throughout 2025. 

By the end of October 2025, we plan to improve our Pix capabilities with support for recurring payments on subscription purchases. We’re also excited to add Toss payments in South Korea, providing additional support beyond Kakao Pay in the region.

Custom Discounts, Offers, and Coupons

When you’re running campaigns for Cyber Weekend or other regional holidays, you’ll need a partner who can support customizable offers and coupons. 

This includes the ability to:

• Offer percentage discounts on individual items.
• Preapply coupons via custom links.
• Stack multiple coupons.

FastSpring already supports all of those today, but now, we’re adding the ability to apply discounts at the order level to add even more flexibility on promotional planning. Instead of offering discounts on a per-item basis, you can now apply the discount to the entire order — which translates into clearer promotions for your customers, and ultimately, more completed orders. This feature is set to launch by the end of October, with plenty of time for Cyber Weekend prep.

Robust At-a-Glance Reporting

Once you’ve launched your Cyber Weekend campaigns, you’ll need to monitor their success throughout the course of the promotional holidays. 

With FastSpring, you get access to our Welcome Dashboard, which provides an instant view of the health of your business and campaigns. This dashboard shows key metrics such as net sales, orders, subscriptions, and chargebacks — without the need for extra navigation. That makes it easy to understand at a glance how your campaigns are performing.

If you need to dig deeper, you can simply click into an individual dashboard to dig into more specifics around individual products, chargeback rates, churn rates, and even revenue recognition for the future.

With the wide variety of reports available, you won’t have to wonder how your campaigns are performing. Instead, you can glean clear insights into your campaign’s successes or make tweaks to your campaigns if something is trending in the wrong direction.

FastSpring has localized payments, flexible discounts, and visual reporting covered. Learn more about FastSpring’s global payments.

FastSpring Calculates, Collects, and Remits Global Taxes so You Don’t Have To

FastSpring doesn’t just facilitate payments — we’re a merchant of record, which means we become the entity actually selling the digital products.

That also means that we’re the ones who handle sales taxes and VAT. 

FastSpring’s team of experts stays current on global tax regulations so we can calculate, collect, and remit those taxes — so you don’t need to worry about it. 

Learn more about FastSpring’s global tax management. 

FastSpring Has World-Class Support for You and Your Users

FastSpring’s award-winning support team is standing by and ready to help both the companies that use FastSpring as their merchant of record, and the customers who purchase software, SaaS, and other digital products.

For consumer support, customers can submit an online request and get personalized assistance. FastSpring also provides a helpful list of support topics for consumers to browse, including Licenses and Downloads, Checkout and Purchasing, and more.

For software companies using FastSpring as their MoR, you can submit a request from within the FastSpring app, or simply visit our support page.

Read more about our Stevie® award for Front-Line Customer Service Team, our Globee® award for Customer Excellence in the “Achievement in Team Customer Success” category, or submit a seller or consumer support request.

Partner With FastSpring

For over 20 years, FastSpring has been a trusted payment provider that can help you easily grow your business internationally. As a merchant of record, we provide an all-in-one payment platform that includes VAT and sales tax management, payment localization, award-winning consumer support, and more — making us an excellent partner for SaaS, software, video games, mobile apps, AI, eLearning, and other digital goods businesses. 

Set up a demo or try it out for yourself.

The post Cyber Weekend Benchmarking Data: 2025 SaaS and Software Holiday Spend Report appeared first on FastSpring.

Expanding into new markets isn’t without its challenges. From navigating competitive landscapes to adapting to ever-changing regulations and cultural differences, companies need more than great products — they need strong partners. 

That’s where FastSpring comes in. As a trusted global commerce platform, we help businesses simplify cross-border payments, manage taxes and compliance, and deliver seamless purchase experiences to customers worldwide. By integrating resources and building the right partnerships, companies can overcome risks, unlock new opportunities, and achieve sustainable international growth.

If you’re attending GTC 2025, we’d love to connect. Stop by booth D24 to learn how FastSpring can support your journey to expand globally and thrive in today’s fast-moving digital economy.

Where to Get Tickets

Head over to the registration page to grab your ticket and get access to incredible speakers, and unparalleled networking opportunities 

How to Connect With FastSpring

Stop by booth D24 to speak with the FastSpring team and learn how to spend less time managing your payments and compliance and more time developing. 

Want to schedule a specific time to meet? Request a demo to have someone reach out to you.

Are you looking for a merchant of record that will partner with you to grow your business internationally? FastSpring provides an all-in-one payment platform for SaaS, software, video games, mobile apps, AI, eLearning, and other digital goods, including VAT and sales tax management, payment localization, and consumer support. Set up a demo or try it out for yourself.

The post FastSpring Sponsors Global Traffic Conference 2025 in Shanghai appeared first on FastSpring.

Before diving into ChinaJoy, we’ll also be making a stop at Pocket Gamer Connects Summit Shanghai on July 30, where our Head of Gaming Chip Thurston will join the panel How Different Are UA & Monetisation Strategies In Eastern And Western Markets? This session promises to deliver valuable insights on what monetization and user acquisition methods work in Western and Eastern markets. Do IAPs and ads work in both regions? Does rewarded UA work in the East as well as it does in the West? What UA methods can either region learn from each other? Join us before ChinaJoy to hear directly from this panel of experts! 

ChinaJoy 2025 promises to be an extraordinary showcase of innovation in online gaming and digital entertainment, featuring new game releases, cutting-edge product demonstrations, and dynamic networking opportunities. The event attracts industry titans, business elites, and technical experts from around the globe, making it the perfect venue for FastSpring to demonstrate how our payment solutions can help game developers unlock their full potential in international markets. 

Visit FastSpring at Booth W4-A792 on Aug. 1-3 in the B2B Hall, where our team will showcase how we empower game studios to seamlessly expand into global markets. Whether you’re looking to monetize through direct-to-consumer (D2C) channels, navigate complex international tax compliance, or implement localized payment methods across different regions, FastSpring provides the comprehensive merchant of record services that let you focus on creating amazing games while we handle the complexities of worldwide commerce.

The timing couldn’t be better for game developers looking to capitalize on global growth opportunities. As the gaming industry continues to evolve with live service models and D2C strategies becoming increasingly important, having the right payment infrastructure is crucial for success. FastSpring’s presence at ChinaJoy underscores our commitment to helping studios of all sizes — from emerging indie developers to established publishers — navigate the intricate landscape of global game monetization.

ChinaJoy 2025 will also feature parallel events including the China International Digital Entertainment Industry Conference (CDEC) and the China Game Developers Conference (CGDC), creating multiple touchpoints for meaningful industry discussions. Additionally, the inaugural Shanghai International Animation Month will provide even more opportunities for creative collaboration and business development across the broader entertainment ecosystem.

Where to Get Tickets

Still need tickets? Head over to the registration page to grab your ticket and get access to incredible speakers, unparalleled networking opportunities, and a networking app that will maximize your experience even more.

How to Connect With FastSpring

We invite all summit attendees to join us for Chip Thurston’s panel and connect with our team throughout the week in Shanghai. Whether you’re looking to optimize your current monetization strategy or exploring new ways to engage with your player community, FastSpring offers the expertise and solutions to help you succeed in today’s competitive gaming market. Schedule a demo now or at any time in Shanghai in person.

Don’t miss this opportunity to connect with FastSpring at one of Asia’s most influential gaming events. Visit us at Booth W4-A792 in the B2B Hall from Aug. 1-3 to discover how we can help your game studio achieve global success. Whether you’re already operating internationally or just beginning to explore overseas markets, our team is ready to provide the insights and solutions you need to thrive in today’s competitive gaming landscape.

FastSpring is how gaming publishers sell in more places around the world. For two decades, FastSpring has been a trusted payment provider you can use to sell games or in-game items on your website, web shop, or embedded directly into your game with fully customizable and branded checkouts just for you. FastSpring allows you to offload the complexity of global payments, sales tax and VAT compliance, player payments support, and many other aspects of payments management. Spend less time managing your payments and compliance and more time making great games! To learn more about how FastSpring supports game developers, visit fastspring.gg/.

The post FastSpring Heads to ChinaJoy 2025: Your Gateway to Global Gaming Success in Shanghai appeared first on FastSpring.