product update Archives - FastSpring eCommerce Solutions for the Digital Economy Wed, 11 Mar 2026 18:54:31 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 Unlock New Features and Faster Checkouts With Store Builder Library v1.0.5 https://fastspring.com/blog/unlock-new-features-and-faster-checkouts-with-store-builder-library-v1-0-5/ Thu, 04 Sep 2025 21:57:05 +0000 https://fastspring.com/?p=30714 Version 1.0.5 of FastSpring’s Store Builder Library (SBL) improves the speed, security, stability, and features of our JavaScript library.

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Give your customers a better experience — and your store a competitive edge.

The latest version of the FastSpring Store Builder Library (SBL), v1.0.5, is now available. This release delivers improvements in speed, security, stability, and features to our JavaScript library, ensuring your checkout stays modern, optimized, and competitive. If you’re still on an older version, now is the perfect time to upgrade.

What’s New and Why Upgrade

SBL v1.0.5 brings key improvements that enhance both your store’s performance and your customers’ checkout experience:

  • Faster Checkout: Optimized load times and responsiveness to boost conversions.
  • Enhanced Security: Patches for known vulnerabilities to protect buyer data.
  • New Features: Access functionality and enhancements exclusive to this version.
  • Improved Compatibility: Smooth performance across modern browsers and mobile devices.
  • Greater Stability: Bug fixes for a more reliable purchase flow.

Upgrading ensures your storefront stays secure and easy to use while reducing errors and providing the latest tools to improve the buyer experience.

Updating to the Latest Version

To integrate SBL v1.0.5 on your site:

  1. Go to FastSpring Dashboard → Checkouts → Popup Checkout → “Place on your website.”
  2. Copy the updated <script> snippet.
  3. Paste it into the <head> section of your site to load the latest version.

Risks of Not Updating

Continuing to run an outdated version of the SBL can negatively impact your store with:

  • Security holes that could expose buyer data or compromise transactions.
  • Slower performance that can lead to increased cart abandonment.
  • Missing features that limit your store’s potential.
  • Browser compatibility issues that break the checkout on newer devices.
  • Unpredictable bugs that hurt your customer experience and trust.

Upgrade Timeline

Most upgrades take 30-60 minutes, or up to 3 hours for complex setups. 

The process involves:

  • Reviewing your current implementation.
  • Updating your script reference.
  • Testing to confirm smooth functionality.

Frequently Asked Questions

How do I check my current version?

Inspect the <script> tag used to load the SBL on your site, or ask your FastSpring CSM.

Will updating affect my custom code or integrations?

The update is designed to be backward-compatible, but testing is recommended if you use custom or deprecated features.

Can I test before going live?

You can test the updated SBL in a production environment using a test product or a test purchase using test cards available on checkout. Reach out to Support for help with testing workflows if required.

Does FastSpring provide update support?

Contact our Support team if you need any assistance.

How often should I check for updates?

We recommend reviewing quarterly or whenever a new release is announced.

Where can I find the changelog?

See the full version history in the SBL documentation.

Are there any breaking changes we need to be aware of?

To clarify, the migration from your current legacy Store Builder Library (SBL) to v1.0.5 is straightforward, and there are no breaking changes in the core methods or API calls that you’re already using. All existing calls (e.g., fastspring.builder.*) remain fully supported.

Stay Current. Stay Competitive.

Keeping your Store Builder Library up to date is one of the easiest ways to protect your storefront, improve the buyer journey, and future-proof your checkout. Don’t wait — upgrade to SBL v1.0.5 today.

Explore the full documentation and update steps in our FastSpring SBL documentation.

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Build a Subscription Experience Designed for Your Business With FastSpring’s Latest Subscription Feature Launches https://fastspring.com/blog/2025-summer-composable-subscripton-commerce/ Tue, 22 Jul 2025 12:17:00 +0000 https://fastspring.com/?p=30514 Discover FastSpring’s latest subscription features: Auto Transfer, Revenue Recognition, and more. Build flexible, composable subscription workflows tailored to your SaaS, mobile app, or software needs.

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Today’s subscription businesses demand more than one-size-fits-all workflows. Software companies, SaaS platforms, mobile apps businesses, and AI solutions need flexible tools that adapt to their business. At FastSpring, we’ve always operated as a developer-first platform, building tools and services to help you create, customize, and optimize every part of the subscription lifecycle.

Our latest product release further enhances the modularity of our subscription services by adding to our library of composable subscription tools. From easy account transfers to smarter discounts, all of our subscription upgrades give you more control over how you operate your subscription business.

Here’s a list of some key updates in our Summer 2025 release, including:

  • Manual Subscription Renewal Invoice API
  • Manual to Automatic Subscription Conversion
  • Subscription Account Transfer API
  • Apply Later Discounts
  • Revenue Recognition Dashboard
  • … and more.

Hybrid Subscription Management Capabilities Drive Composable Commerce

FastSpring’s hybrid subscription management approach gives you the freedom to build subscription workflows exactly how you want. Whether you’re using Salesforce or Hubspot as your CRM or are integrating with another backend system, FastSpring is able to integrate directly and handles billing, renewals, and payments behind the scenes.

Features like Managed Subscriptions provide core billing logic, while our Invoice API, Proforma Invoice, and Renewal Invoice capabilities enable precise control over your invoicing and billing workflows. This hybrid approach lets you centralize your subscription data  and customer touchpoints within your CRM while using FastSpring to handle billing, renewals, and payments securely and at scale.

Learn more about our hybrid subscription management capabilities

Subscription Account Transfer

With our Subscription Account Transfer API, empower your customers to manage transfer of subscription ownership securely and easily. Whether moving subscriptions to change in role, merging duplicate profiles, or due to employee turnover, the Subscription Account Transfer API allows you to automate subscription transfers at scale.

  • Flexible transfers between new or existing accounts
  • Automated validation and detailed logging
  • Secure by design—no payment methods transferred

Learn More about Subscription Account Transfer (Planned to launch Mid-August 2025)

Manual Subscription Renewal Invoice

Make renewals predictable for customers who opt into manual renewals. Our renewal invoices enable you to automatically generate invoices so users can proactively pay at renewal without support intervention.

  • Sales-assisted or self-service initiation
  • Supports mid-cycle plan changes with proration capabilities
  • Clear, formal invoices to improve cash flow

Learn More about Manual Subscription Renewal Invoice (Planned to launch Mid-August 2025)

Manual to Auto Pay Conversions

Reduce churn by letting users switch from manual to auto-renew in just a few clicks. With Manual to Automatic Subscription Conversion, your users can either opt-in to automatic subscriptions in the FastSpring-hosted account management portal, or in yours via our embedded widget.

  • FastSpring-hosted or seller-hosted workflows
  • Built-in payment capture
  • Frictionless upgrade to auto-renewal

Learn More about Manual to Auto Subscription Conversions (Planned to launch End of Q3 2025)

Apply Later Discounts

Drive subscription upgrades and retention by offering flexible discount timing with our Apply Later Discounts. Apply Later Discounts allow you to schedule incentives for a future billing cycle, supporting smarter pricing campaigns without disrupting current terms.

  • Offer discounts now or at next renewal
  • Perfect for winbacks, plan upgrades, and retention offers

Learn More about Apply Later Discounts (Available Now!)

Revenue Recognition Dashboard

Track recognized revenue with precision with our Revenue Recognition Dashboard. Our updated dashboards deliver both stacked bar charts and sortable tables so you can analyze trends, filter by product, and export data with ease.

Learn More about Revenue Recognition Dashboard (Available Now!)

With our latest features, and many more, FastSpring delivers a truly composable subscription commerce platform where every workflow, pricing model, and customer interaction can be tailored to your unique business goals. Whether you’re scaling self-service SaaS, exploring web monetization for your mobile app, or managing complex B2B subscriptions, FastSpring gives you the tools to build the experience your users expect. Schedule some time with FastSpring today.

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FastSpring Launches Support for Indian Payment Method UPI and More Market Expansion Features With Its Spring Product Releases https://fastspring.com/blog/spring-2025-product-release-unlocking-emerging-markets/ Wed, 14 May 2025 10:40:00 +0000 https://fastspring.com/?p=30349 FastSpring’s Spring 2025 release includes UPI support to reach 350M+ digital buyers in India, TWD support in Taiwan, and local card options in Brazil. Additional updates include a Checkout Conversion Dashboard for tracking sales performance and new checkout themes for enhanced branding and conversion.

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Considering the needs of global markets is not optional — it’s required for global growth. Digital economies across Asia, Latin America, the Middle East, and Africa have scaled rapidly, and their size and growth potential make them critical for any global strategy.

To succeed in these regions, businesses must support local payment methods–like debit networks, mobile wallets, and bank transfers that locals already trust. Doing so removes friction, increases conversion rates, and drives new revenue.

That’s why we’re launching several key updates in our Spring 2025 release, including:

  • UPI Support.
  • New Taiwan Dollar (TWD) Support.
  • Hipercard and Elo Support in Brazil.
  • Checkout Conversion Dashboard.
  • Improved Checkout Customizations.

UPI Support Opens the Door to 350M+ Digital Buyers

A gif showing the purchase flow of UPI on mobile.

As a mobile-first economy, and with Indian regulations that are unfriendly to foreign-made payment methods, India’s digital consumer market is heavily reliant on government backed payment rails like UPI. Easy-to-use on mobile, and used by more than 90% of India’s online buyers, UPI eliminates purchase friction for buyers and opens up the vast majority of the Indian market to outside companies. 

With UPI, FastSpring users can:

  • Replace low-converting card payments with instant, secure UPI transactions.
  • Comply with Indian financial regulations and avoid foreign card blocks.

Learn More about UPI.

Offer Localized Experiences in Emerging Markets With Local Brazilian Cards and TWD in Taiwan

Websites that localize pricing have twice the conversion rate of those that don’t. To further help businesses who are expanding across the globe, we’ve added additional payment methods in Brazil with support for local cards like Elo and Hipercard on top of the domestic only Visa and MasterCard cards as well as enabling TWD in Taiwan. (Coming Q2 2025)

Learn more about Brazilian Cards and TWD.

Track Conversions in Real Time With the Checkout Conversion Dashboard

An image of a bar chart showing checkout conversions over time.

When selling products, understanding key points in the buyer journey is essential to improving conversion rates. With FastSpring’s new Checkout Conversion Dashboard, get a clear visualization of your users’ checkout conversion journey through monitoring user Sessions, Orders, and Completed Orders. Plus, pinpoint where buyers drop off and why.

With Checkout Conversion Dashboard, FastSpring users can:

  • Visualize performance of products across an Area and Funnel Chart.
  • Filter data by timeframe, product, country, and segment.
  • Understand key points in the buyer journey like Sessions, Orders, and Completed Orders.

Learn more about Checkout Conversion Dashboard.

Improve Conversion Rates With Popup Checkout Themes and New Embedded Options

An image of FastSpring's checkout showing our embedded checkout next to a cart with payment methods like card, paypal, google pay, amazon pay included.

Brand cohesion throughout the entire purchase journey is a key lever in improving conversion rates. To better support our users, we’ve released the first of our new themes: Dark Theme. This brings a dark mode checkout to our modal popup offering that can be enabled by a simple toggle in checkout settings. Plus, we’ve streamlined our embedded checkout to simplify data entry and remove unnecessary checkout steps.

With the Spring Checkout Improvements, FastSpring users can:

  • Match their checkout theme to their site’s branding for a more cohesive buyer experience.
  • Reduce required steps in embedded checkout with a single field for MM/YY, fewer input fields, and improved usability icons (Coming Q2 2025)

Learn more about Checkout Customization.

With support for region-specific payments and tools to improve every step of your funnel, FastSpring makes it easier to scale globally, no matter the market you’re expanding into. Ready to learn more? Schedule some time with FastSpring today.

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How FastSpring’s Kakao Pay Integration Boosts New and In-Game Purchases for South Korean Gamers  https://fastspring.com/blog/how-fastsprings-kakao-pay-integration-boosts-new-and-in-game-purchases-for-south-korean-gamers/ Fri, 22 Nov 2024 12:19:00 +0000 https://fastspring.com/?p=29624 Learn more about how Kakao Pay can drive revenue increases within your South Korean market and how easy it is to toggle on with FastSpring.

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Consumers make purchase decisions based on instinct. And the more time they have to second-guess those decisions, the more likely they are to rethink the purchase, abandon their carts, and skip it altogether. Consumers are less likely to complete the purchase when a digital purchasing experience isn’t seamless—whether it’s a poor checkout interface or limited payment options.

When it comes to payment methods in South Korea, nothing is more trusted in mobile wallets than Kakao Pay, which has over 36.5 million users. And when buyers see a payment method they know and trust—they’re more likely to buy. 

Giving buyers payment options that are simple, quick, and familiar is the single most effective way for mobile gaming companies to increase conversion rates and maximize revenue. 

With FastSpring’s new, seamless Kakao Pay integration, South Korean mobile gaming or app companies don’t have to wonder if they’re leaving revenue on the table. 

Solution Overview

Adding the Kakao Pay integration to mobile and desktop checkout empowers companies to cater to local preferences, reinforcing market presence and building user trust and loyalty. Plus, users will be less likely to abandon their carts due to unfamiliar payment options. 

FastSpring’s Kakao Pay integration empowers both desktop and mobile app companies to enhance the following:

New User Acquisition. When purchasing is simple with a familiar payment option, users are likely to complete the transactions they’ve started.

User Adoption and Geographic Reach. When companies offer familiar and secure regional payment methods that align with user preferences and habits, they’re more likely to make repeat purchases.

Customer Satisfaction. When the purchase experience is fast and convenient, customer satisfaction increases.

FastSpring’s Kakao Pay integration is easy for developers to implement and makes purchasing familiar, quick, and easy. Let’s see this solution in action!

Solution in Action

Have you ever played the game Monster Field? Probably not. We created it to highlight how FastSpring’s Kakao Pay integration can boost customer acquisition for mobile gaming companies in South Korea!

Monster Field is based on years of market research and user testing, so when the game launched in South Korea, the company expected significantly higher adoption from new customers. In turn, they implemented a multi-channel strategy to boost awareness and acquisition—including live events and digital advertising—but still weren’t seeing the desired results.

Monster Field’s research team ran a shopping cart abandonment rate analysis to understand how many potential buyers abandon the virtual shopping cart before completing the purchase. What they found was astonishing. While the abandonment rate in other regions averaged fifty percent, buyers were abandoning their carts seventy percent of the time in South Korea!

Monster Field knew if it could close that gap and get conversions closer to the global average, it would boost its revenue substantially.

Monster Field’s dev team decided to toggle on FastSpring’s Kakao Pay option by simply checking the box in the FastSpring platform. Doing so enabled Kakao Pay as a payment method on all checkout flows for buyers in South Korea, including web, pop-up, and embedded. 

An image showing how Kakaopay works within the fastspring checkout

Kakao Pay allows Monster Field customers in South Korea to complete purchases in United States Dollars (USD) and Korean Won (KRW).

Two months after enabling Kakao Pay, Monster Field ran another card abandonment analysis and found they increased conversion rates by twenty percentage points in South Korea, putting the region on par with other areas where Monster Field is sold. And, across new and repeat customers, thirty-five percent of customers choose Kakao Pay at checkout.

Conclusion

Configuring the Kakao Pay integration is one of the quickest, simplest, and most effective steps a FastSpring user can take to increase customer conversion and revenue.

With FastSpring’s Kakao Pay integrated, customers breeze through the payment process in a familiar environment that converts hesitant browsers into satisfied customers.

No more abandoned carts. No more revenue left on the table. Give buyers a payment method they know and trust, and watch your conversion, satisfaction, and revenue grow.

Want to know more about how we’ve helped gaming companies improve localization and increase revenue? Or, are you ready to get started with FastSpring? Talk to our team today.

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How FastSpring’s Proforma Invoice API Automates Subscription Renewals, Upgrades, and Add-Ons to Maximize Revenue https://fastspring.com/blog/how-proforma-invoice-api-automates-subscription-renewals-upgrades-and-add-ons-to-maximize-revenue/ Mon, 12 Aug 2024 19:50:36 +0000 https://fastspring.com/?p=29577 Discover how FastSpring’s Proforma Invoice API automates subscription renewals, upgrades, and add-ons, improving efficiency, accuracy, and revenue forecasting. Learn how this solution streamlines approvals, reduces errors, and enhances customer satisfaction, helping your business retain more customers and maximize revenue.

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Throughout the year, sales and subscription management teams juggle hundreds or thousands of subscription upgrades, add-ons, and renewals across customer accounts. However, existing solutions for generating pricing estimates for subscription changes, securing internal approvals, and providing customers with formal documentation are overwhelmingly manual, cumbersome, and error-prone.

And with businesses tightening their belts, one misunderstanding or misstep during the upgrade or renewal process can mean the difference between a multiple-year contract and unexpected customer churn.

What if every customer renewal—from estimate to invoice—was predictable and seamless for everyone involved?

That’s the vision behind FastSpring’s Proforma Invoice API. Our proforma invoice solution fosters subscription management efficiency and transparency by automating the creation of professional, approval-ready invoices based on existing estimates from the FastSpring platform. Your customers will appreciate the clear pricing breakdowns, and your go-to-market team will love the flexibility to accommodate diverse subscription models—removing the need for manual calculations.

The result? Streamlined approval processes. Stronger customer relationships. Predictable forecasting. And increased revenue.

Solution Overview

Whether it’s a straightforward renewal, complex upgrade scenario, or mid-term adjustment, the Proforma Invoice API delivers a polished pre-invoice essential for smooth decision-making and execution.

By using FastSprings Proforma Invoice API, developers and technical sales leaders can avoid:

  • Manual calculations and errors
  • Confusion and customer frustration
  • Tedious workflows and lost productivity
  • Missed renewal opportunities and lost revenue
  • Challenges with budget planning
  • Inflexible subscription management

Instead, FastSpring’s new Proforma Invoice API empowers revenue teams to:

Forecast Accurately. Create accurate proforma invoices for subscription renewals, upgrades, downgrades, and add-ons to streamline budgeting and pre-approve costs.

Increase Renewal Rates. Provide transparent cost breakdowns to reduce customer confusion, friction, and potential delays and disputes.

Improve Efficiency. Automate proforma invoice generation, eliminate manual calculation errors, and free up staff for higher-value tasks.

Streamline Approvals. Facilitate transparent approval workflows for discounted pricing or custom terms, accelerating the subscription management process.

Simplify Complex Scenarios. Support adaptable processes and API-driven integration for diverse subscription models and billing systems.

With clarity and efficiency at its core, the Proforma Invoice API gives developers the simple tools to effectively partner with go-to-market teams and subscription managers to project costs, secure internal approvals, and communicate billing details to existing customers. 

Now, let’s see our solution in action.

Solution in Action

FastSpring built its Proforma Invoice API for developers, but the benefits are for everyone. When developers deploy the simple code, accurate forecasting and expedited renewals get exponentially easier.

When companies experience rapid growth, managing flexible subscription terms, including duration and discounts, can be challenging. Without a proper system in place, this flexibility typically means manual processes and, in turn, errors from manual data entry. Further, when companies don’t have a way to sync subscriptions and add-ons into their calculations, revenue tracking can become a nightmare—and renewals often fall through the cracks.

Let’s examine how a sales team might use the Proforma Invoice API to ensure customer flexibility and maximum revenue for the business.

Sales Representative

Meet Steph. Steph is a top-performing sales representative for Wizzle, a fictional company that has experienced rapid subscription growth over the past few years. The sales team hooked potential customers in the early days by offering flexible subscription terms, including manual renewals, deep discounts, and varied term lengths. While this helped Wizzle grow its customer base quickly, it’s made renewals nearly impossible for Steph to keep up with. 

Steph wants her customers to have flexible options, so she needs a solution to generate proforma renewal invoices with different term lengths and pricing structures, unique customer discounts or negotiated rates, and offer promotions or prorated calculations.

To start, Steph needs flexibility in renewal requirements. Customers want to know if changes will occur immediately or during the next billing cycle. Proforma Invoice API allows either.

Here, you’ll see the code for a subscription change that goes into effect during the next billing cycle. Note the simplicity in identifying the requested number of units, the price, the requested units for the add-on (and associated cost), and whether or not the new pricing is prorated for this billing cycle.

An example of how one might implement a subscription management portal using the Proforma Invoice API.

Next Billing Cycle – Request

JSON
{

    "subscription": "7oSTq-tZS9S0LoOpiPQL5w",

    "product":"Standard"

    "quantity": 5,

    "pricing": {

        "price":  {

            "USD": 10

        }

    },

    "addons": [

        {

            "product": "Support Module",

            "quantity": 5,

            "pricing": {

                "price":  {

                    "USD": 7

                }

            }

        }

    ],,

    "prorate": false

}
Expand

The code snippet is nearly identical if the new pricing is prorated. Notice that “Prorate” is false in the first snippet and true in the following code snippet.

Immediate Application – Request

JSON
{

    "subscription": "7oSTq-tZS9S0LoOpiPQL5w",

    "product":"Standard"

    "quantity": 5,

    "pricing": {

        "price":  {

            "USD": 10

        }

    },

    "addons": [

        {

            "product": "Support Module",

            "quantity": 5,

            "pricing": {

                "price":  {

                    "USD": 7

                }

            }

        }

    ],

    "prorate": true

}
Expand

When you embed this code into your existing systems, your sales team has a clean and simple experience on the front end. The sales representative simply puts the name of the subscription into FastSpring, the requested quantity, any add-ons, and whether or not the changes are prorated—and the API will automatically generate an invoice with accurate calculations.

Next Billing Cycle – Output

JSON
{

  "proFormaInvoiceHeader": {

    "proFormaInvoiceCreationDate": "2024-03-16",

    "currency": "USD",

    "timezone": "UTC",

    "message": "This invoice and the renewal amount on the next charge date are valid as long as there are no additional changes to the subscription plan from today's date until the next charge date."

  },

  "contact": [

    {

      "type": "BILL-TO",

      "email": "john.doe@cloudtech.com",

      "firstname": "John",

      "lastname": "Doe",

      "phone": "555-987-6543",

      "organization": {

        "companyId": "550e8400-e29b-41d4-a716-446655440002",

        "companyName": "CloudTech Solutions",

        "department": {

          "departmentId": "550e8400-e29b-41d4-a716-446655440003",

          "departmentName": "Finance",

          "departmentDescription": "Handles billing, invoicing, and payment processing."

        }

      },

      "address": {

        "id": "550e8400-e29b-41d4-a716-446655440006",

        "addressLine1": "456 Shipping Lane",

        "city": "Miami",

        "region": "FL",

        "postalCode": "33101",

        "country": "USA"

      }

    },

    {

      "type": "SHIP-TO",

      "email": "jane.smith@datametrics.com",

      "firstname": "Jane",

      "lastname": "Smith",

      "phone": "555-123-4567",

      "organization": {

        "companyId": "550e8400-e29b-41d4-a716-446655440004",

        "companyName": "DataMetrics Analytics",

        "department": {

          "departmentId": "550e8400-e29b-41d4-a716-446655440005",

          "departmentName": "Operations",

          "departmentDescription": "Manages the delivery and deployment of software services to customers."

        }

      },

      "address": {

        "id": "550e8400-e29b-41d4-a716-446655440007",

        "addressLine1": "456 Shipping Lane",

        "city": "Miami",

        "region": "FL",

        "postalCode": "33101",

        "country": "USA"

      },

      "taxId": "123-tax-id"

    }

  ],

  "currentPlanSummary": {

    "product": "Basic",

    "billingFrequency": "1 month",

    "price": 8.50,

    "quantity": 1,

    "nextChargeDate": "4/6/24",

    "nextChargeAmount": 7.65

  },

  "proposedPlanSummary": {

    "product": "Standard",

    "billingFrequency": "1 month",

    "price": 50.00, // $10.00 per month for 5 quantities.

    "quantity": 5,

    "nextChargeDate": "4/6/24",

    "nextChargeAmount": 85.00 // $50 for Standard + $35 for Support Module.

  },

  "items": [

    {

      "product": "Standard Subscription",

      "quantity": 5,

      "price": 10.00,

      "discount": 0.00,

      "total": 50.00,

      "proratedItemAmounts": null

    },

    {

      "product": "Support Module",

      "quantity": 5,

      "price": 7.00,

      "discount": 0.00,

      "total": 35.00,

      "proratedItemAmounts": null

    }

  ],

  "invoiceAmounts": {

    "subtotal": 85.00,

    "discount": 0.00,

    "tax": 0.00,

    "total": 85.00

  }

}
Expand

In this scenario, the sales representative wants to create an invoice showing an altered subscription quantity at the next billing cycle. Based on the sales rep’s input, the system automatically and instantly creates a proforma invoice showing the new charges.

Immediate Application – Output

JSON
{

  "proFormaInvoiceHeader": {

    "proFormaInvoiceCreationDate": "2024-03-17",

    "currency": "USD",

    "timezone": "America/New_York",

    "message": "This invoice reflects immediate changes to the subscription plan, with prorated charges applicable from the change date to the next billing cycle."

  },

  "contact": [

    {

      "type": "BILL-TO",

      "email": "john.doe@cloudtech.com",

      "firstname": "John",

      "lastname": "Doe",

      "phone": "555-987-6543",

      "organization": {

        "companyId": "550e8400-e29b-41d4-a716-446655440002",

        "companyName": "CloudTech Solutions",

        "department": {

          "departmentId": "550e8400-e29b-41d4-a716-446655440003",

          "departmentName": "Finance",

          "departmentDescription": "Handles billing, invoicing, and payment processing."

        }

      },

      "address": {

        "id": "550e8400-e29b-41d4-a716-446655440006",

        "addressLine1": "456 Shipping Lane",

        "city": "Miami",

        "region": "FL",

        "postalCode": "33101",

        "country": "USA"

      }

    },

    {

      "type": "SHIP-TO",

      "email": "jane.smith@datametrics.com",

      "firstname": "Jane",

      "lastname": "Smith",

      "phone": "555-123-4567",

      "organization": {

        "companyId": "550e8400-e29b-41d4-a716-446655440004",

        "companyName": "DataMetrics Analytics",

        "department": {

          "departmentId": "550e8400-e29b-41d4-a716-446655440005",

          "departmentName": "Operations",

          "departmentDescription": "Manages the delivery and deployment of software services to customers."

        }

      },

      "address": {

        "id": "550e8400-e29b-41d4-a716-446655440007",

        "addressLine1": "456 Shipping Lane",

        "city": "Miami",

        "region": "FL",

        "postalCode": "33101",

        "country": "USA"

      },

      "taxId": "123-tax-id"

    }

  ],

  "currentPlanSummary": {

    "product": "Basic",

    "billingFrequency": "1 month",

    "price": 8.50,

    "quantity": 1,

    "nextChargeDate": "4/6/24",

    "nextChargeAmount": 7.65

  },

  "proposedPlanSummary": {

    "product": "Standard",

    "billingFrequency": "1 month",

    "price": 50.00,

    "quantity": 5,

    "nextChargeDate": "4/6/24",

    "nextChargeAmount": 85.00

  },

  "items": [

    {

      "product": "Standard Subscription",

      "quantity": 5,

      "price": 10.00,

      "total": 50.00,

      "proratedItemAmounts": {

        "proratedCharge": "35.00",

        "proratedCredit": "0.00",

        "proratedTax": "0.00",

        "proratedAmount": 35.00

      }

    },

    {

      "product": "Support Module",

      "quantity": 5,

      "price": 7.00,

      "total": 35.00,

      "proratedItemAmounts": {

        "proratedCharge": "24.50",

        "proratedCredit": "0.00",

        "proratedTax": "0.00",

        "proratedAmount": 24.50

      }

    }

  ],

  "invoiceAmounts": {

    "subtotal": 85.00,

    "discount": 0.00,

    "tax": 0.00,

    "total": 59.50

  }

}
Expand

In this scenario, the sales rep wants to show the customer the same subscription change but with a prorated price for August. In both scenarios, you can see how simple it will be for the sales rep to quickly show the customer several options, ensuring flexibility and a smooth path to growth and renewal.

Conclusion

When businesses scrutinize every fee and subscription, a smooth and speedy renewal process can be all it takes to retain more customers. However, that process requires automation, accuracy, and transparency in all customer communications—especially regarding pricing for add-ons and renewals.

FastSpring’s Proforma Invoice API removes the internal hassles, potential errors, and customer frustrations inherent in the old way of managing invoices. By deploying simple lines of code in your existing backend system, you can instantly empower teams to create accurate proforma invoices for their customers. Renewals that used to take weeks or months of negotiations can now take a few days—or even a couple of hours.

There will be no more back-and-forth, miscommunications, or frustrations. With FastSpring’s Proforma Invoice API, customers are happy, and finance teams can accurately forecast and hit their numbers more consistently. What more could you ask for?

The post How FastSpring’s Proforma Invoice API Automates Subscription Renewals, Upgrades, and Add-Ons to Maximize Revenue appeared first on FastSpring.

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EP24: Product Marketing Is Broken — Fix It With Thematic Product Launches https://fastspring.com/blog/product-marketing-is-broken-fix-it-with-thematic-product-launches/ Thu, 08 Aug 2024 13:00:00 +0000 https://fastspring.com/?p=29510 FastSpring Sr. Product Marketing Manager Braden Steel explains how to fix impossibly hectic product marketing with thematic product launches.

The post EP24: Product Marketing Is Broken — Fix It With Thematic Product Launches appeared first on FastSpring.

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Is your product marketing team struggling to coordinate marketing resources to support an endless stream of product launches, with vague release dates and a chorus of product managers demanding tons of marketing attention for each release? What if there were a better way?

In this episode of Growth Stage, we interview Braden Steel, Sr. Product Marketing Manager at FastSpring, to discuss his thoughts on what is wrong with traditional product marketing and how FastSpring is using quarterly thematic product launches to:

  • Give the best best attention to all product releases.
  • Tell an overarching product story where the whole is more valuable than the sum of its parts.
  • Help marketing be planful and thoughtful so they can provide their best work for product releases.

If you’re running yourself ragged with over-active product roadmaps, endless “t-shirt” sizing for agile project estimations, slipping product release dates, or being worried about letting your product managers down, it may be time to consider thematic product releases. Learn how in this episode of Growth Stage! 

Jump to video.  |  Jump to transcript.

Podcast Full Interview: Audio

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Podcast Full Interview: Video

Transcript

David Vogelpohl (FastSpring) (00:04)

Hello everyone! Welcome to the Growth Stage podcast by FastSpring. I’m your host, David Vogelpohl. I support the digital product community through my role at FastSpring. And I love bringing the best of the community to community to you here on the Growth Stage podcast. In this episode, we’re going to be interviewing someone who’s uh, really special for me. He works with me here at FastSpring. He’s going to be talking about product marketing is broken and how you can fix it with thematic

product releases, and I’d like to welcome to Growth Stage Mr. Braden Steel. Braden, welcome.

Braden (00:39)

Thank you, I appreciate the intro. I’m excited to chat about product marketing today.

David Vogelpohl (FastSpring) (00:44)

Awesome. Well, I love working with you here at FastSpring, Braden. And I had a moment of panic because I rarely say your last name out loud. And I’m like, what if it was some weird pronunciation I forgot to, I forgot over the years or something, but welcome here. Yeah, of course. And what Braden’s going to talk about are his thoughts on what is wrong with traditional product marketing and how FastSpring, what we do here, are using quarterly thematic product launches.

Braden (00:58)

Yeah. Yeah, thank you.

David Vogelpohl (FastSpring) (01:14)

to give the best attention to your product releases, tell an overarching product story where the whole is more valuable than the sum of its parts, and help marketing be more planful and thoughtful so you can provide your best work for your product releases. I was at Spryng put on by Wynter, W -Y -N -T -E -R, I think, and S -P -R -Y -N -G, but it’s a conference.

We were at a roundtable talking about the different challenges and marketing and the topic of product marketing came up. And people were feeling they were running ragged, you know dealing with every little feature release, new product releases, and trying to make a big splash for all of it. And the topic of thematic product releases came up somebody else in the group had suggested it and we had adopted that here at FastSpring a few quarters back and

And so I thought it would be neat to talk about that topic here today. So, Braden, are you ready to kick it off?

Braden (02:18)

Yeah, let’s do it. I’m excited to talk about it. it. it. it.

David Vogelpohl (FastSpring) (02:20)

Alright, good deal. I’ve been here for awhile now, but I don’t know the answer to this question. What was the first thing you bought online?

Braden (02:28)

Yeah, this is a cool question. I spent some time thinking about it. And it was in junior high. eBay was in its heyday. And I bought a PlayStation 2 with a bundle of games. It had like some sports games and some other stuff. And I agonized over whether or not I should buy it. But I did and I enjoyed it. I got a lot of use out of that console and had a lot of fun.

The other option was with my own money I ever earned was a didgeridoo was the first thing I ever purchased with my own money online. So that was the other option there.

David Vogelpohl (FastSpring) (03:06)

All right, I love how you differentiated between your own money versus, I guess, your, what was it, like, your parent money? How did you fund the PSP?

Braden (03:14)

Yeah, I may have earned it through weeding the garden or mowing the lawn or something. But the other one was like my actual real job money that I earned on my own.

David Vogelpohl (FastSpring) (03:24)

Well, I figure if you’re mowing the lawn, it’s your money, Braden. So, all right. Well, I kind of gave it away a little bit in the intro, but could you share with the audience what you do here at FastSpring or what FastSpring does and what you do here?

Braden (03:27)

Sure, yeah, yeah.

Yeah, sure. So I’m the Senior Product Marketing Manager here at FastSpring. My job is everything go-to-market for all of our products and the industries we work in as well. So when a product launches, you know, all of the messaging underneath that product and around it, and then also supporting things like video games or B2B or other industries that we’re really excited to sell into. FastSpring is a merchant of record.

And so what that means is we take everything from the buy button onwards in a digital product sales experience. We work with SaaS companies, gaming companies, AI companies, B2B, things like that. that. that. that.

David Vogelpohl (FastSpring) (04:18)

Excellent, excellent. Now, when you describe kind of what you did, you touched on a bunch of different areas. You touched on product releases, feature releases. You also touched on verticals. You mentioned B2B SaaS or video games. And the modern product marketer will often embrace these vertical positions for a particular product. And I think that just even further amplifies the complexity of product marketing.

But what do you think is broken about product marketing? What wasn’t working for you with the traditional model?

Braden (04:56)

Yeah, it’s a really good question. You know, product releases hinge on a lot of moving factors that are outside of a product marketer’s control. Things like engineering, if there’s customer commits that need to happen, if sales suddenly has a big deal that’s like, hey, you need to finish this product before this other product gets released. And there’s a lot of moving pieces around these product launches. And so working with product teams to get commit dates and understand,

when are these products going to get released? What does release really mean? Is it generally available or is it in a beta stage? And then the question starts to come, well, when do we want to talk about it? And what are the things we want to say? And can we even talk about this because we’re testing it? So a lot of questions, a lot of uncertainty happens with this model of, you know, just the way that engineering and product works. And so I think the major thing that’s broken is that

there’s just so— it’s so hard to see the final product and plan around a release date and plan for a product to be ready to go. And so what happens is product marketers like myself end up, you know, a week before launch, a week before GA, the product manager saying, Hey, this is going to be ready. Finally, go do all of this work. And it’s like, okay, hold on. I got other stuff I got to do. You know, you mentioned verticals. We’ve been talking about that.

You know, that takes up a lot of time too. And so the question that, you know, I’ve had to solve and had to think about is how can I do the product launch work and also the other parts of my job when I have no control over that launch date?

David Vogelpohl (FastSpring) (06:40)

So you’ve got like these floating timelines and so the product’s not ready. They discover a bug at the last minute. They somehow power through the release and get it done early. You’re trying to coordinate resources with other marketers, designers and website people and content folks and things like that. And so it’s this orchestration with these floating dates is what I’m hearing there. What about the other side? Like I’ve…

you know, worked in product marketing and in many capacities over the years. I’m like, I feel like every time I talk to a product person, they’re like, I’m releasing X and we need to make a big blast about it. do you feel like the expectation around the level of effort for all these different product releases is sometimes overwhelming? Is that part of what’s broken with traditional product marketing?

Braden (07:28)

Yeah, for sure. I mean, these product managers, they’re product managers for a reason. They own those products. They’re super excited about it. They’ve oftentimes been working on these for, you know, up to several years that they’ve been trying to get these products to release. And so of course they’re going to want as much support as they can get for these products. And when it’s, it’s very challenging to have a product manager come to you and say, I’m really excited about this feature.

I want a lot of support, here’s all of my ideas, and to have to say, well, let’s pump the brakes a little bit for A, B, or C reason, I just can’t support you, or I can’t, you know, I don’t have the time, or, and that’s discouraging and hard to maintain a strong relationship sometimes with those product managers because, you know, they may feel like they, you don’t wanna help them or something, which isn’t the case, obviously, you don’t wanna help as many people as you can.

David Vogelpohl (FastSpring) (08:26)

Yeah. So it feels like then from your perspective in terms of coordinating a go -to -market around a product launch, you’re dealing with the floating dates in the traditional model and then every product manager and rightfully so, like you said, with all the investment and time they’re putting in it, it’s like, let’s make a big bang about this. but with all of those demands, plus the floating dates, it feels a bit like you’re not doing your best work. It’s like, you’re spreading yourself amongst all these things and it’s hard to really do your best work is kind of the gist I’m getting. Is that fair?

Braden (09:01)

Yeah, yeah, that’s right. you end up in a place where a lot of things kind of collapse all at the same time. And suddenly you have to figure out how to, how to achieve all of them. And not only is there only 24 hours in a day, not to mention, you know, working those full 24 hours, but also the, the stress of having to think about, keep all of those things in mind, take these highly technical things and.

condense them in something that is market facing. So yeah, there’s a lot of challenges there.

David Vogelpohl (FastSpring) (09:35)

So you alluded to this a minute ago when we were talking about supporting product managers and the relationship between PMMs and PMs, if you will. So do you feel like the traditional form of product marketing, is it fair to say it can have some tension with PMMs and PMs?

Braden (09:58)

Yeah, I think so. I’ve had experiences where, yeah, it’s certainly been a bit of a tense conversation to straight up say, I just don’t have the resources to support you. And, you know, in those cases, you want to listen and try to understand what the PM is looking for, but it certainly does create tension. And, you know, it’s all about good communication in situations where you’re, you know, you have to be there and have those conversations, listening.

being clear, being really good at tracking what you’re doing, and in our case, deploying the thematic launch process to help avoid some of that challenge that comes with traditional product.

David Vogelpohl (FastSpring) (10:41)

So you have the product managers asking for the biggest megaphone possible for their releases. You have the rest of marketing saying, can we be more planful so we can do better work? And you kind of talked about the shift to thematic product releases. So let’s just start simply. What is a thematic product release?

Braden (10:59)

Yeah, great question. A thematic release is a bundling of products underneath a umbrella of a theme. For example, B2B as the umbrella and all of those products are supporting that theme.

David Vogelpohl (FastSpring) (11:16)

So when we talk about thematic releases, I mean, I’m guessing we’re talking about not one every week. Maybe, I guess, if you’re really aggressive, but like, are you doing these on a quarterly basis, monthly?

Braden (11:30)

Good question. We do a spring, summer, fall release. People aren’t around during the holidays at the end of the year, so we don’t do it at that time. But yeah, just three of them a year with ad hoc releases occasionally in between.

David Vogelpohl (FastSpring) (11:45)

So the product org is aiming to say like each quarter we’re going to have this thematic improvement to this product or product line and we’re going to bring it in product marketing, we’re going to bring it to life in one big campaign. And I guess does it include the elements of each of the products and feature releases within that theme?

Braden (12:08)

Yeah, it does. It includes those elements. We look at our customer roadmap and we say, okay, what are we planned for the year? And that helps us categorize those products within themes. So we aren’t necessarily going from a top -down approach and saying, we need to solve for theme A, what are the products that fit under theme A? Instead, we look at what are the suite of products we plan to release this year?

And then what’s the theme that each of those products can fit under within these parts of the year.

David Vogelpohl (FastSpring) (12:44)

So you’ll have this, you’ll amplify it. You might be off by a quarter, maybe on the release date or something, but there might be a lag, I guess, before you know it. Yeah. So you’re decoupling the GA, if you will, from the promotion.

Braden (12:51)

That’s correct, yeah.

That’s correct. Yeah. And that’s a strategy, you know, we’ve deployed, we have GA activities that we do, because these features do need promotion when they go live. And so we, as a part of the thematic process, we have GA activities and then thematic activities that we can deploy for each product.

David Vogelpohl (FastSpring) (13:18)

So everybody, every product release, if you will, kind of gets to ride along in the thematic releases. And then you have kind of a smaller version for like the GA rollout effectively. So you kind of get a double dip there, it sounds like.

Braden (13:31)

Yeah, that’s right. Yeah. And it’s been really helpful to make sure that our internal teams are enabled at GA. So customer success isn’t suddenly getting feedback from customers. They’re like, Hey, I’m using this cool product. I want to know more about it. And our customer success team was never enabled. That doesn’t happen because at GA we’re releasing FAQ documents, value messaging to make sure that our internal teams understand what’s happening.

And then the go -to -market messaging, like you said, can lag on occasion. If you have the product release in January and you don’t have a thematically release until April, that product might not get as much marketing support early on, but it will get to tag along with that bigger push later in the year.

David Vogelpohl (FastSpring) (14:17)

If it was super strategic, would you like throw in an X, you know, a bigger release in between the thematic releases if you just happen to have some, you know, GA date for some like super strategic thing you were waiting on?

Braden (14:30)

Yeah, absolutely. So we have ad hoc releases as well that we do support. we try to limit those to one or two if we can. And we’ve built a process, you know, with you and the product team where we have a conversation and we say, okay, you know, there’s this really great feature. It doesn’t fit under the theme, but it’s really important for reason A, B and C. And so we plan for that as a team to make sure everyone’s understanding what we’re going to do. And then, you know, that does get separate treatment.

But the benefit again is we don’t have 15 products suddenly crashing down at end of quarter, which is, you know, oftentimes when product is delivering everything at the same time.

David Vogelpohl (FastSpring) (15:08)

Thank you.

One of my favorite business jokes is the, not joke, but observation is that, the executives Q3 means the beginning of Q3 and the engineering teams Q3 means the end of Q3. So it sounds like they’re all kind of, you know, of course sliding in there at the end to hit those quarterly OKRs. Yeah. Okay. I gotcha.

Braden (15:33)

Yeah, exactly right.

David Vogelpohl (FastSpring) (15:38)

So you have this theme coming out in next quarter or something, and there’s a major product or feature release that doesn’t fit in the theme. Is this just one of those special ones you were talking about that you might pop up in between the thematic release?

Braden (15:55)

Yep, exactly right. So I’ll give you an example from what we’re doing. We did a payments release early this year. and so we had a lot of cool payments features. One of those payments that slipped engineering just couldn’t get to it by the time the thematic launch happened was Google Pay and everyone knows Google Pay. And so, you know, we sat down and looked at it and said, how can we promote Google Pay? It’s not really a B2B feature. And so, yeah, we did a little mini release for Google Pay.

Created some documents for it FAQ documents a blog post or promoted on social things like that.

David Vogelpohl (FastSpring) (16:29)

So what happens then if you have this kind of anchor product release and a thematic release that slips? I mean, it sounded like you still had some anchor product, I guess, in the thematic release that Apple Pay slipped from or Google Pay slipped from. But what do you do? Just wait to do the thematic release until the anchor products can be included? Or what do you do?

Braden (16:54)

Yeah, I mean, it depends. Oftentimes it can be a wait and see. We’ve had that happen. You know, I was having conversations with the product team today that told me, hey, B2B might be a wait and see coming up a little bit later this year. But the benefit of the thematic launch is A, it’s not a hard deadline. We’re setting that deadline for ourselves. And so if we need to push that back a little bit to better support the product and engineering’s deadlines, we can.

or we can adjust those themes at any time. So if a key feature suddenly isn’t gonna get released, perhaps we can pick up one or two other smaller features to create a bundle that fits a theme in a different way. And so there’s flexibility that exists within this model that still allows for those changes that happen throughout the year.

David Vogelpohl (FastSpring) (17:47)

OK, that makes sense. So as I think of a traditional product marketing campaign for a feature release, it’s like an announcement blog post, maybe a press release, some social coverage, email our customers, email our prospects, that kind of thing. How does thematic release differ in structure?

Braden (18:07)

Yeah, I alluded to it a little earlier. A lot of those things still happen. And at the thematic moment, those things are still happening, but we have what we call the GA activities. So a lot more of like internal enablement, in -app notifications. You know, when someone could access that piece of software or technology, we’re enabling those customers and those— our internal teams. And we decouple that from this thematic release.

And then at the thematic moment, instead of focusing on a lot of the more like, you know, hey, this feature is available, you know, at bits and pieces, we can tell more of a narrative story about the value broadly of all of these features together. And so that’s a big difference that I see that you can’t really do when you’re releasing something, you know, at piecemeal throughout the quarter or the year.

David Vogelpohl (FastSpring) (19:04)

Yeah. And it helps, it feels like it helps you elevate the story. Cause I, I like the perfect example for me is this quality of life improvements that were like really hard for engineering, but don’t necessarily make the product more marketable. Cause it’s, you know what I mean? The person on the outside doesn’t even know that was a problem or something. And, and so it’s often hard as Phil, as a product marketer to go out and say, Hey y ‘all, we, we fixed this. when in reality it was really valuable for the business and for the customers.

Braden (19:08)

Yeah.

David Vogelpohl (FastSpring) (19:34)

And so it feels like thematic releases not only allow you to kind of share the megaphone, but also kind of elevate the story of some of these more quality of life improvements.

Braden (19:43)

Absolutely, yeah, you get to, you know, a lot of features benefit from this that otherwise wouldn’t get marketing activities or might get, you know, a quick announcement in Pendo. Instead, they live on a landing page alongside these bigger features that, yeah, they get to, as you said, share that megaphone. And there’s a lot of benefit for the smaller, you know, quality of life improvements.

David Vogelpohl (FastSpring) (20:08)

Okay, so has this approach, how many quarters in are you?

Braden (20:13)

This is our third, we’re coming up on our third thematic launch this, in July.

David Vogelpohl (FastSpring) (20:20)

Okay, so three quarters in, would you say that it has improved your ability to coordinate marketing resources and support product launches, or is it too early to tell?

Braden (20:33)

I would say that it’s definitely improved, you know, from my side. I think the improvement I see is not only am I able to better support, the product team, and not only support them, but also coordinate with the rest of marketing, specifically demand gen. you know, they have a lot of lead time now that they didn’t have before about these products.

and we can slot things into campaigns that we used to struggle to do. So I would say that would be the biggest benefit. But then the other benefit is it’s opened up time for us at FastSpring to focus on other vertical expansion, like into video games, that we might not have had as much time to do or not as much manpower to push those verticals forward.

David Vogelpohl (FastSpring) (21:28)

So you mentioned the video game segment for FastSpring for a while, and FastSpring’s had video game customers for a good long while, almost since the start of the company. You talked about the company kind of leaning into this segment. Do you feel like segments could play a role in thematic releases, or do you think that it’s more around the feature sets?

Braden (21:51)

Yeah, segments absolutely play a big role. You know, I mentioned our next launch is around B2B, a vertical that we want to sell into, that we’re excited about expanding into. I can see a world where we’re doing that around video games as well. You know, we mentioned we’ve improved our Apple Pay and implemented Google Pay. So yeah, expanding, having these vertical themes not only opens up that ability, you know, to…

you get the benefits of the thematic launch, but you also get the benefit of coupling things like thought leadership into the thematic launch that you might struggle to combine with traditional product release. And so you can get a bigger, potentially a bigger campaign push and more value out of these product launches for the broader organization.

David Vogelpohl (FastSpring) (22:44)

Excellent. Well, this has been really interesting, Braden. I really appreciate you coming on the air and talking about this. It was such an interesting discussion at Spryng here in Austin. I thought it’d be neat to kind of bring it on the show, but that was awesome. Thank you so much for joining.

Braden (23:01)

Yeah, absolutely. Thanks for having me. It was super fun.

David Vogelpohl (FastSpring) (23:04)

Awesome. And if you’d like to check out more about what Braden is up to, including maybe his next thematic release, you can visit fastspring.com. Thanks everyone for joining this episode of Growth Stage. I’ve been your host, David Vogelpohl. I enjoy supporting the digital product community as part of my role at FastSpring. And I love to bring the best of the community to you here on Growth Stage. Thanks everybody.

The post EP24: Product Marketing Is Broken — Fix It With Thematic Product Launches appeared first on FastSpring.

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Transact Faster with 70% of Mobile Users with: Google Pay Support from FastSpring https://fastspring.com/blog/transact-faster-with-google-pay/ Fri, 28 Jun 2024 21:00:00 +0000 https://fastspring.com/?p=29464 FastSpring now supports Google Pay, enabling faster, secure, and convenient checkouts for 70% of global mobile users. Enhance your web shop with seamless transactions and multi-currency support to drive increased conversion rates.

The post Transact Faster with 70% of Mobile Users with: Google Pay Support from FastSpring appeared first on FastSpring.

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We’re thrilled to announce that FastSpring now supports Google Pay, providing you with a seamless, secure, and convenient payment solution on your website or web shop for in-app purchases or for users within the 70% of global mobile users in the Android ecosystem. With Google Pay, you can offer your customers a faster checkout experience and ensure that their payment information is protected all while opening up new revenue channels to maximize your revenue potential.

Seamless Checkout Experience

Offering Google Pay with FastSpring allows your customers to complete purchases with just a few clicks using their already saved payment methods, leading to a smoother and faster transaction process.

  • Increased Conversion Rates: Simplifying the payment process reduces cart abandonment, leading to higher conversion rates.
  • Convenience: Customers can pay using Google Pay on any device, be it mobile or desktop, making it easier for them to complete their purchases wherever they are.

Enhanced Security

Security is paramount when it comes to online transactions. Google Pay offers advanced security features to protect your customers’ payment information.

  • Virtual Account Numbers: Google Pay uses virtual account numbers, ensuring that your customers’ real card details are not shared with merchants.
  • Next-Level Security: In addition to FastSpring’s PCI security measures, users have the additional layer of Google’s PCI protections added to the transaction.

Global Reach

With Google Pay, you can open up your product offerings to a global audience, expand your market reach, and increase transaction volumes.

  • Multi-Currency Support: Google Pay supports various currencies like USD, GBP, EUR, and more, making it easier for global customers to make purchases.
  • Wide Acceptance: Google Pay is widely accepted across various regions, including North America, Europe, Asia, and more.

Google Pay is enabled by default making it easy to implement with FastSpring. When customers check out, it will automatically appear as a payment option for an easy checkout experience. And, Google Pay is just one of the many payment methods available to FastSpring users to ensure that you can drive conversions with the most popular global payment methods.

How Google Pay Works

Enabled by default on all FastSpring stores, Google Pay will be presented to buyers using an eligible Android device during checkout. Once selected, Google’s Google Pay widget appears, allowing customers to authenticate right from their device for a faster, more secure transaction.

An example gif of someone checking out with FastSpring and using google pay to make a purchase.

Get Started with FastSpring Today

Google Pay is just one of the many popular payment methods we make available to ensure that you can convert your customers in the most popular ways in which they want to buy. Ready to elevate your payment process with Google Pay? Speak with our sales team or Learn more about integrating Google Pay with FastSpring here. Experience the benefits of faster checkouts, enhanced security, and global reach with FastSpring.

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Introducing FastSpring’s Expanded Apple Pay Features https://fastspring.com/blog/introducing-expanded-apple-pay-features/ Fri, 14 Jun 2024 14:05:39 +0000 https://fastspring.com/?p=29417 Expand your revenue with FastSpring's new Apple Pay features, now available on Safari, Chrome for iOS, and Mac. Perfect for selling in-game currencies, in-app items, or subscriptions, this update offers a seamless, fast, and secure payment option.

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We are thrilled to announce the expansion of our Apple Pay capabilities, available now to your buyers using FastSpring for purchases on your website or web shop on Safari, Chrome for iOS, and Mac. Tailor-made for businesses selling in-game currencies or in-app items or subscriptions within the Apple ecosystem, this update from FastSpring allows you to offer a seamless, fast, and secure payment option to your customers, enhancing the overall shopping experience and driving more sales through decreased purchase friction and expanded revenue channels.

Unlock Additional Revenue Channels

One of the significant benefits of integrating Apple Pay into your checkout is the potential to unlock additional revenue channels. Currently, Apple Pay is enabled on 78% of all iPhones and saw 100% growth from 2020 to 2022. By enabling Apple Pay, sellers can tap into a vast pool of buyers within the Apple ecosystem who are more likely to complete purchases when this payment option is available.

  • Massive User Base: Apple Pay caters to a large and growing user base that prefers using their mobile devices for purchases, particularly those operating on iOS.
  • Global Expansion: Apple Pay is supported in all countries where the platform is available, broadening your market reach.
  • Increased Sales: With more than 60% of mobile wallet transactions going through Apple Pay, adding it to your checkout can lead to higher conversion rates and fewer abandoned carts.

Reduce Purchase Friction

Another critical advantage is the significant reduction in purchase friction. Apple Pay provides a faster checkout experience by eliminating the need for customers to manually enter payment information and replacing it with two button taps. This convenience is particularly appealing to mobile users, leading to a smoother transaction process.

  • Faster Checkout: Buyers can pay quickly using biometrics or passcodes, making the process swift and hassle-free.
  • Fewer Abandoned Carts: The ease of use translates to fewer steps in the checkout process, which helps reduce cart abandonment rates.
  • Secure Transactions: Apple Pay employs device-specific numbers and unique transaction codes to ensure the security and privacy of each purchase.

How Apple Pay Works

Enabled by default on all FastSpring stores for one-time purchases and subscriptions, Apple Pay will be presented to buyers on Safari, Mac, or Chrome for iOS can select Apple Pay during checkout. Once selected, Apple’s Apple Pay widget appears, allowing customers to authenticate right from their device for a faster, more secure transaction.

An animated gif of someone making a purchase in FastSpring's checkout with Apple Pay.

Get Started with Apple Pay Today

Without any need for implementation, it’s easy to use Apple Pay with FastSpring and start selling your games, apps, subscriptions, and more. To learn more about leveraging Apple Pay to boost your sales, take a look at our documentation.

Apple Pay is just one of the many popular payment methods we make available to ensure that you can convert your customers in the most popular ways in which they want to buy. Ready to take your business to the next level? Contact us today to learn how FastSpring with Apple Pay can transform your payment processing and enhance your customers’ shopping experience.

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FastSpring Expands Payments Support with Apple Pay, Pix, Preferred Payment Method, and More https://fastspring.com/blog/fastspring-spring-2024-release-payments/ Tue, 16 Apr 2024 08:50:00 +0000 https://fastspring.com/?p=29238 Our latest payment enhancements–Preferred Payment Method, Apple Pay, Pix, and other payment method improvements–offer tailored, efficient, and expansive solutions for your checkout experience. Now, users have the ability to easily customize payment options by region, expand into Brazil, and tap into the growing Apple ecosystem.

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Offering a frictionless checkout experience is essential for digital transaction conversion rates. Today, we’re excited to announce new payment method improvements available on the FastSpring platform: 

  • Apple Pay
  • Pix
  • Preferred Payment Method

Apple Pay: Seamless Transactions Within the Apple Ecosystem

As Apple Pay adoption continues to grow, incorporating Apple Pay into payment options becomes an essential part of your digital strategy. Whether you’re a game developer looking to capture more of the Apple market – and take advantage of the new rules under the Digital Markets Act – or if you’ve been selling on Mac for years, this integration offers a quicker, and more familiar, checkout process for Apple users.

An animated gif of someone making a purchase in FastSpring's checkout with Apple Pay.

Key Benefits of Apple Pay:

  • Open Revenue Channels: With availability on iOS, Safari, Mac, or Chrome for iOS users have the ability to open new revenue streams that were previously unavailable.
  • User-Friendly Payments: Not only is Apple Pay more familiar with buyers in the Apple ecosystem, but making a purchase is as easy as using biometric authorization to authenticate and the transaction can complete.
  • Accelerate Market Penetration: Access the more than 78% of users on iPhone that leverage Apple Pay, in addition to the other segments of the market.

Learn more about Apple Pay here.

Pix: Expand Your Reach in Brazil

Pix, the most popular payment method in Brazil, has revolutionized how transactions are conducted in the region. With more than 153 million individual users, Pix allows users to tap into a new segment of the global market while avoiding cross-border fees.

Image of a user using Pix to make a purchase in Brazil through FastSpring

Key Benefits of Pix:

  • Market Access: Double your customer acquisition with access to the largest payment method in Brazil.
  • Enhanced Localization: Provide a trusted and familiar payment method to users in Brazil and show commitment to the Latin American market.
  • Increased Conversion Rates: Capture more sales with a payment method familiar to millions of buyers in Brazil.

Learn more about Pix in our docs.

Preferred Payment Method: Tailor Your Checkout Experience

Preferred Payment Method empowers sellers to customize the payment experience, presenting options for payment methods that resonate with customers. This approach not only streamlines the checkout process, but also boosts transaction completion rates by reducing the likelihood of cart abandonment because of a missing payment method:

A gif example showing

Key Benefits of Preferred Payment Method:

  • Customization: Users can preselect and display payment options, enhancing the buyers’ experience.
  • Increased Completion Rates: Buyers are more likely to complete their purchase when offered a familiar payment method.
  • Targeted Approach: Gives users the ability to focus on specific regions and payment methods within those regions.

For more details, take a look at our documentation.

Additional New Payment Methods

In addition to the above, FastSpring continues to add improvements to existing payment methods with expansion of PayPal into China and improvements to approval rates in the EU and UK as well as new currencies and regions to be accepted with Amazon Pay later this year. More information can be found at developer.fastspring.com.

The introduction of these new features, as well as the improvements mentioned, allow sellers to offer a more personalized and efficient checkout experience, cater to a global audience, and tap into new markets with ease. FastSpring is committed to support users in whatever business strategy they pursue to ensure that they can stay ahead in the competitive digital marketplace.

Interested in learning more about how FastSpring can support your global growth strategy? Schedule some time with our team or sign up for a trial account!

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Upcoming Changes to iDeal, Giropay, AliPay, Sofort, and Webmoney on FastSpring https://fastspring.com/blog/upcoming-changes-to-ideal-giropay-and-webmoney-on-fastspring/ Mon, 08 Apr 2024 16:22:09 +0000 https://fastspring.com/?p=29222 We're streamlining a few of our payment methods to ensure the highest standards of safety and compliance. Learn more about those changes here.

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Background:

As part of our ongoing commitment to providing you with the best possible experience, we’re streamlining our payment methods to ensure the highest standards of safety and compliance.

In alignment with this commitment, certain payment methods are being carefully evaluated and, where necessary, removed. This proactive measure enables us to maintain a robust security framework, protecting both your interests and the integrity of our services.

What Is Changing?

FastSpring will discontinue support for the following payment methods.

Payment methodPlatform*Discontinue Date
iDealClassic only4/16/2024
Giropay, WebmoneyClassic and Contextual4/17/2024
SofortClassic and Contextual5/21/2024
AlipayClassic5/23/2024
AlipayContextualPaused until 5/23/2024
*Classic Platform: Legacy platform (Springboard), Contextual Platform: Newest platform (FastSpring app)

Is Anything Required for FastSpring Users?

No action is necessary from your end. FastSpring will manage the removal of these payment methods from your checkout pages.

What Is the Impact on Buyers?

For your customers that have been utilizing any of these payments, we want to assure you that there is an alternative option available. Customers can transition to paying via several other payment methods, including cards and PayPal. 

Further Questions?

If you have any questions about payment method changes or how it might affect your account, please reach out to our support team at support@fastspring.com

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FastSpring Support and Subscription Management Continue to Impress SocialBee https://fastspring.com/blog/socialbee-fastspring-support-and-subscription-management/ Fri, 08 Mar 2024 18:54:13 +0000 https://fastspring.com/?p=29155 SocialBee, a social media management platform and SaaS based in Romania, first started using FastSpring in 2018. Co-Founder and Chief Executive Bee Ovi Negrean has used the word “flawlessly” to describe how FastSpring’s merchant of record use case has worked for SocialBee (more on that below!). After adopting FastSpring as their merchant of record, SocialBee […]

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SocialBee, a social media management platform and SaaS based in Romania, first started using FastSpring in 2018.

Co-Founder and Chief Executive Bee Ovi Negrean has used the word “flawlessly” to describe how FastSpring’s merchant of record use case has worked for SocialBee (more on that below!).

After adopting FastSpring as their merchant of record, SocialBee even saw 2x year-over-year growth in monthly recurring revenue (MRR) after their first year with FastSpring.

However, as SocialBee utilizes many different ways to package and monetize their software as a service subscriptions, they began discovering new ways to test the FastSpring platform’s capabilities.

Here’s how FastSpring not only rose to the challenge but continues to impress Ovi and the SocialBee team, especially with:

Are you looking for a merchant of record that will partner with you to grow your business internationally? FastSpring provides an all-in-one payment platform for SaaS, software, and digital goods businesses, including VAT and sales tax management, payment localization, and consumer support. Set up a demo or try it out for yourself.

Why SocialBee Chose FastSpring as a Merchant of Record

FastSpring’s function as a merchant of record has always been very important to SocialBee. When they wanted to expand their business to new global marketplaces, knowing that FastSpring handles VAT and taxes made FastSpring an easy choice.

“FastSpring, for us, has always solved the problem of not having to worry about VAT and taxes, as well as the core of simply getting money from our customers,” Ovi explained. “And that use case always worked flawlessly; there wasn’t any problem.”

A black and white image of a man smiling; Ovi Negrean is the Chief Executive of SocialBee and is very pleased with FastSpring support and subscription management.
Ovi Negrean, Co-Founder & Chief Executive Bee at SocialBee.

It worked so well that SocialBee was able to double their MRR year over year.

But it takes a lot more than facilitating payments and managing taxes to make a merchant of record function within a business’ online environment, and SocialBee was going to ask FastSpring just how much it could do.

SocialBee’s Specific Business Needs

SocialBee was selling their SaaS product as a subscription with many different options and add-ons when they switched to FastSpring in 2018. Any one of those options and add-ons might not be that complicated on its own, but when stacked in many possible combinations, it created complex product and subscription needs.

“Our setup may have been a bit more complex, or stranger, than most of FastSpring’s other customers,” Ovi said.

Plus, SocialBee needed many subscription-specific features such as pricing proration for customers who change their subscription mid-payment period.

Because of that setup, SocialBee helped FastSpring discover a lot of edge cases and bugs that, while completely normal for any software company like FastSpring to work through with their users, were still annoying for SocialBee to work through. “For most customers and most use cases, things just worked. But the things that didn’t work were irritating and kept us from being 100% happy.”

So they reached out to FastSpring.

FastSpring’s Support and Product Development

Ovi said that the way FastSpring has handled SocialBee’s needs has made obvious FastSpring’s dedication to great support and to providing a great product.

Support From Customer Success Managers

The first thing that impressed Ovi was how communicative and attentive SocialBee’s customer success manager (CSM) Gareth has been.

“Since our new manager [Gareth] came in, he has been very on point, creating a list of all the issues we had and following up weekly to find out what was being done on the FastSpring side to solve those issues,” Ovi said about FastSpring’s support. “But we’re also being told expected delivery dates and what progress has been made. We’re also able to let them know which issues are a priority for us and which are less important.”

In particular, there was one incident in which an issue SocialBee was experiencing was time-sensitive thanks to a pricing increase they implemented.

“Gareth was there to very quickly support us, and something that could have been a blocker — or that could have delayed our related marketing campaign — wasn’t a blocker anymore, because they knew how important it was for us to have it solved.”

Support From FastSpring Leadership

The FastSpring leadership team has also been very active in SocialBee’s success, making it clear to SocialBee that FastSpring is really committed to their partnership.

Before Gareth was assigned as their CSM, SocialBee was reached out to by Chief Customer Officer Mansoor Bajowala. Ovi appreciates how some of the newer executives at FastSpring have really made it clear how dedicated FastSpring is to their customers’ success.

“We’ve had very good communication with [CSM] Garreth, but also with the leadership team at FastSpring,” Ovi said. “We saw not just lip service that you would do things, but that you actually did them.” 

Product Development and a Subscription Focus

Because FastSpring’s support and leadership teams have been so active with SocialBee, it’s been easy to have their needs communicated to the teams at FastSpring who can fulfill those needs.

Plus, they’ve seen how dedicated FastSpring has been to developing out new features and focusing on where the market is going, such as more and more subscription tools and analytics.

“People don’t like to hear about software platform issues, even though all of them have them,” Ovi explained. But he has seen FastSpring’s commitment toward ironing out the inevitable issues that come with any software product. “We saw how many early bugs we reported one by one went away,” he continued. “Those issues were solved, and the platform keeps getting better and better.”

Now, as FastSpring has added more and more features geared toward subscriptions, including a subscription analytics dashboard, SocialBee is happier than ever.

“I think we were about 80-20 happy with FastSpring in the past. Now, I’d say we’re 95%-98% happy.”

Partner With FastSpring

Are you ready to explore how your SaaS, software, video game, or digital goods business can benefit from FastSpring’s continued commitment to customer satisfaction?

FastSpring provides an all-in-one payment platform for SaaS, software, and digital products businesses, including VAT and sales tax management, payment localization, and consumer support. Set up a demo or sign up to check out the platform yourself.

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Q3 2023 FastSpring Feature Release: Achieving Subscription Growth, Faster https://fastspring.com/blog/q3-2023-product-release-growth-retention/ Thu, 02 Nov 2023 13:00:00 +0000 https://fastspring.com/?p=28777 We are excited to share the release of three new groundbreaking features designed to turbocharge your subscription revenue! 1ClickPay, Trial Hopping Prevention, and Offers API are designed to boost your conversion rates and increase customer lifetime value. They also complement several other subscription focused capabilities we have released over 2023. New Growth & Retention Features […]

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We are excited to share the release of three new groundbreaking features designed to turbocharge your subscription revenue! 1ClickPay, Trial Hopping Prevention, and Offers API are designed to boost your conversion rates and increase customer lifetime value. They also complement several other subscription focused capabilities we have released over 2023.

New Growth & Retention Features

1ClickPay

Designed to enhance your customers’ shopping experience, 1ClickPay streamlines the checkout process, reduces purchase friction, and makes it easier than ever for your customers to complete transactions.

Check out our 1ClickPay product announcement.

Offers API

Image showing purchase options surfaced at checkout with the Offers API.

Offers API is a revenue catalyst that enables businesses to maximize revenue at every customer interaction. Whether it’s at the point of sale or point of cancellation, Offers API strategically surfaces upsell, cross-sell, add-ons, and alternative offers to prospective buyers.

Want to implement Offers API? Take a look at our documentation.

Trial Hopping Prevention

With FastSpring, secure your product-led growth with Trial Hopping Prevention. We don’t just prevent users from signing up for multiple trials with the same email — we also encourage them to convert to a paid plan, maximizing the value they get from your products.

Refreshed Subscriptions Features

In addition to these new features, we’ve rolled out several other subscription tools in the past year. Tools such as Subscription Reporting, Trials With/Without Payment Method, Proration Preview API, and Change History API all optimize growth and retention to unlock your business potential.

Subscription Reporting

An image of FastSpring's subscription reporting showing a line and bar graph that highlights monthly recurring revenue over time

Designed to help you understand the ins and outs of subscriptions across your business, subscription reporting provides insight into MRR, Active Users, Trial Status, Churn Rates, and much more. Drill down into the dashboards and filter by date, product, country, and more to understand exactly what impact your subscriptions have on your bottom line.

Take a look at our reporting features here.

Trial With/Without Payment Method

Configure trials in the way that best suits your business and customers, directly within the FastSpring app. FastSpring’s Trials With/Without Payment Method feature allows you to minimize developer implementation and maintenance time, consolidate solutions, and open up new business models without needing to get additional third party support.

Interested? Here’s our documentation.

Proration Preview and Subscription Plan Change History API

Help your customers carefully understand their subscriptions — and give them insight into what could be — with our Proration Preview and Subscription Plan Change History APIs. Not only do we surface prorated estimates of proposed plan changes to your account management portal, but we also allow you to pull the entire history of your customers’ subscriptions to give them a clear record of their accounts.

Check out our announcements for the Proration Preview and Subscription Plan Change History APIs.

Interested in learning more about how FastSpring supports subscriptions? Sign up for a demo here. Or, are you interested in learning about our subscription features not highlighted here? Go take a look at our subscriptions page.

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